Bally’s Corporation has expanded to 14th state following a market arrangement, allowing it to give sports betting access to Kansas following legalizagiton.
On Monday, the Rhode Island-based company partnered with Boot Hill Casino & Resort, which will launch Bally Bet on behalf of the Kansas Lottery to provide online sports betting to Kansas residents following the launch of the industry.
Kansas will be considering the legalization of sports betting in 2022.
Bally’s 14th State
Once sports betting is legalized in Kansas, Bally’s would be landing at its 14th state. The gaming company is already present in Colorado, Delaware, Iowa, Indiana, Illinois, Louisiana, Missouri, Mississippi, New Jersey, Nevada, Pennsylvania, Rhode Island, and Virginia.
Kansas will also be the third state where Bally’s does not maintain a physical casino and will establish its market presence only through Bally’s digital platform.
Bally’s has recently stepped into the sports betting market with the recent launch of Bally Bet in Colorado in May.
George Papanier, President and Chief Executive Officer of Bally’s Corp. said the company is extremely thrilled to work with Boot Hill Casino & Resort in Kansas. He said the relationship provides a critical opportunity for Bally’s to enter into yet another attractive online sports betting market.
“With the approval of pending sports betting legislation in the state, we can’t wait for Kansas sports enthusiasts to engage in our top-in-class mobile sports betting offerings.”
What Is Latest Sports Betting Situation in Kansas?
The Kansas sports betting hopes fell victim to political differences in April, which saw the state’s House killing a bill less than a month after a counterpart bill was approved in the Kansas Senate. If passed, the residents would have been allowed to place bets at retail locations and through mobile platforms.
After passing 26-11, the state’s upper chamber sent SB 84 to the House in March. The Senate bill would expand the Kansas Lottery a key role while allowing each of the four casinos in the state to open a retail sportsbook, and allowing three skins per casino.
However, the House took up – and eventually voted down – an entirely different bill that would have given all the powers to the lottery, while bringing a more online-focused industry. The House version of the bill was to bring a lottery-approved sports betting partner and up to 1,200 retailers across the Sunflower State to take bets via lottery terminals.
However, some political differences and legal complications (surrounding the slot machines) led the House lawmakers to kill the bill.
Bally’s Acts Faster Than Kansas Lawmakers
Bally’s is faster than Kansas lawmakers, unveiling an aggressive growth strategy during the past months. Kansas would be the third state where the entertainment company doesn’t have a land-based establishment.
All gaming in the Sunflower State is owned and operated by the lottery, which has a management contract with Boot Hill Casino – Bally’s partner in Kansas.
The arrangement would license, transfer or lease the necessary Bally Bet elements to the Kansas Lottery to offer residents a sports betting platform.
Boot Hill Casino’s CEO Clark Stewart said this is an exciting time in the state’s gaming history, and they are excited to embark on the “pivotal endeavor with Bally’s.”
While underscoring Bally’s impressive growth and its outstanding operating track record, Stewart reaffirmed his company’s faith in Bally’s diverse and interactive suite of digital sports betting solutions that he said would significantly enhance the gaming experience of Kansas sports fans.
Bally’s expects that its media partnership with Sinclair Broadcast Group will boost its presence among the states surrounding Kansas.