Bally’s Corporation has recently entered into a multi-year mobile sports betting partnership with Elite Casino Resorts in Iowa. As a premier company with land-based casino establishments, Bally’s is all set to provide sports betting iGaming in the US with digital gaming platforms united under a single brand.
The announcement of the alliance that came Tuesday will provide Bally’s market access with Elite Casino Resort. The joint venture of the two entities aims to offer sports fans in Iowa access to mobile sports betting, thanks to Larchwood-based Elite’s Grand Falls Casino and Golf Resort’s gaming license.
The partnership comes days after Bally’s acquired Bet.Works, a leading US regulated sportsbook technology platform, for $125 million, which provides software and content solution to various states, including Iowa. The Rhode Island-based company will now use Bet.Works’ sports betting technology platform to offer its services in the Hawkeye State.
Bally’s will be able to launch its online and mobile platform for the residents by 2021 once the state reviews all the rules and regulations. Iowa will be the 11th state in which Bally’s will expand its operations and the first where the sportsbook does not have a physical casino property.
While giving a press release, Bally’s said the sportsbook generally prefers to enter a jurisdiction via an owned casino property. However, considering the rapid growth of the industry, entering through the online market is a good solution and the one that Bally’s may occasionally use to ensure a comprehensive approach. In Iowa, Bally’s will exclusively focus on the online platform.
President and CEO of Bally’s Corporation, George Papanier, said, “We are glad to partner with Elite Casino Resorts in Iowa… entering the Iowa gaming market with a novel, integrated sports betting and iGaming entity is very exciting.” He said the company is looking forward to launching in 2021.
Bally’s currently operates sportsbooks in Rhodes, Delaware, Colorado, and Mississippi and will launch soon in Atlantic City.
The sportsbook currently owns and operates 10 casinos across six states, has 13 authorized off-track betting licenses in Colorado, and a horse racetrack. With over 5,400 employees, the Corporation’s operations include around 11,859 slot machines, 2,538 hotel rooms, and 405 game tables.
Casino properties include Twin River Casino Hotel (Lincoln, RI), Hard Rock Hotel & Casino (Biloxi, MS), Tiverton Casino Hotel, Bally’s Atlantic City, Mardi Gras Casino (Black Hawk, CO), Casino KC (Kansas City, MO), Golden Gulch Casino (Black Hawk, CO), Dover Downs Hotel & Casino (Dover, DE), Casino Vicksburg, MS), and Arapahoe Park racetrack (Aurora, CO).
After the completion of pending acquisitions, the company will own and operate 14 casinos across 10 states.
Iowa Sports Betting
Sports betting has been witnessing continuous growth in Iowa. Last June, William announced to kick-off sports wagering in the Hawkeye State through a deal with Caesars Entertainment. In addition, Horseshoe Casino Council Bluffs now delivers full-service sports betting, and Harrah’s Council Bluffs has installed betting kiosks for self-service betting.