BetMGM and NASCAR have recently announced multi-year sports betting partnership deal, offering enhanced features like in-racing betting options for racing fans.
The goal is not merely to enhance the handle but also to infuse thrill around sports betting concerning NASCAR events.
A Whole New Take on NASCAR Sports Betting
There have been scores of these partnership deals announced with multiple sportsbooks and sports leagues around the US. However, what BetMGM and NASCAR appear to be seeking is to stand out from them all and create buzz.
Though players will be able to place wagers on race, there will be other “engaging sports betting experiences” that will be extended to enthusiasts. It includes in-racing betting options to take the fun to a new level and to keep fans on their toes.
While commenting on this new partnership, Scott Warfield, NASCAR managing director of gaming, said:
“We’re electrified to have such an iconic brand on board to expand our offerings while deepening our engagement with the most passionate fans.”
He further went on to say that BetMGM is the “best-in-class operator,” which is ready to jump on the positive spark surrounding the sports of NASCAR and also build on it.
Following the deal, this new partnership will authorize BetMGM to go ahead and promote the sport on its mobile app, besides gaining full access to NASCAR marks.
From now on, Fans may see ads and promotional campaigns on the social media channels of this market-leading sports betting and iGaming platform. Some even talk about cross-promotion that will see NASCAR advertising BetMGM on its sites and channels.
However, NASCAR is all set to benefit from the sportsbook’s exalted reach as it is authorized to operate in seven different states of the US. BetMGM is likely to gain legal access to 11 states by the end of 2020.
BetMGM Proclaims Its “Unparalleled Betting Technology”
While proclaiming its own “unparalleled betting technology,” BetMGM’s marketing officer, Matt Prevost, resolved to leverage its technology in order to grow the fan and sports betting base even further.
Some of the exciting features that fan will be anxiously waiting include parlays, pre-race wagers, exciting racing props, and live in-play betting to start in 2021. The two giants are even in the process of creating a free NASCAR game that enthusiasts can play themselves to feel themselves like a part of the action.
Currently, there are plenty of discussions underway aimed at considering the available types of standard wagers. Some of the possibilities are being considered to include top-finishing drivers, stage winners, driver matchups, and bets linked to the number of the winning car.
To celebrate the historic partnership, there will be a special promotion for NASCAR bets wagered through BetMGM app as the NASCAR Cup Series weekend just around the corner. This race is scheduled to take place on Sunday at 3 PM Et at the Daytona International Speedway.