BetMGM Forges Alliance With Pittsburgh Pirates

Spread the Word:

BetMGM and the Pittsburgh Pirates announced Thursday a new partnership, essentially making the digital sportsbook a sponsor of the professional baseball team.

The partnership includes BetMGM branding throughout PNC Park, making MGM Resorts International’s digital arm the first option for Pittsburg sports fans. The engagement will also include fan-focused promotions, social media content, besides other features.

David Burke, Pirates Executive Vice President of Sales and Business Development said the Major League Baseball (MLB) team is proud to announce the partnership with BetMGM:

“We are incredibly excited to partner with such an esteemed and innovated brand, which allows us the opportunity to offer a one-of-its-kind platform for our fans to engage with Pirates baseball like never before.”

Key Details

Under the deal, BetMGM content will be integrated across the league’s digital and social platforms, and the sportsbook’s signage will be prominently featured at PNC Park – the fifth home of the Pirates located on the North Shore of the city. BetMGM signage will also be featured at the left-field wall and behind home plate.

BetMGM’s Chief Revenue Officer Matt Prevost said the company has seen tremendous success in the Keystone State since launching Dec. 2020. He said the priority is now to grow the digital operator’s presence across the state through its partner, adding that BetMGM looks forward to providing Pittsburgh’s lively sports fans unique promotions and benefits that he said are only available on BetMGM. The news release said that some of those promotions could involve physical elements at the park.

The promotions could be more focused on the MLB team’s digital properties like social media accounts and the team’s website, meaning the visitors to those digital spaces will be seeing ads for BetMGM.

No Retail Betting at the Stadium

However, it must be mentioned that the BetMGM-Pirates deal does not involve any sort of retail betting at PNC Park. Sports fans and bettors won’t find any BetMGM betting kiosks anywhere in the stadium.

Also, the deal does not include any plans for a branded betting lounge either. However, eligible betters can conveniently place wagers on their smartphones while at the venue.

The deal allows BetMGM premium placement for two of Pittsburgh’s most significant sports venues, meaning the brand should be visible to Pittsburgh residents almost every day of the year. This is particularly important for an operator with no retail presence in the Keystone State.

BetMGM Pervades Pittsburgh Market

BetMGM – a joint venture of MGM Resorts International and UK-based Entain – gains a leading position in Pittsburgh, thanks to the latest deal with Pirates. Last November, the digital company announced an important deal that made it the Pittsburgh Steelers’ first gaming partner.

The city is the battleground between BetMGM and BetRivers Sportsbook, with each claiming a market share at the expense of the other.

BetRivers, which partnered with the Pittsburgh Penguins, has a lounge at PPG Paints Arena.

The lack of a retail book and the betting lounge in BetMGM’s case is compensated by its complementary partnerships – with Steelers and Pirates – to give a tough time to BetRivers in the Keystone State.

BetMGM and BetRivers ranked fourth and fifth, respectively, in terms of handle in May, with BetMGM topping its rival by almost $8 million that month.

Although the Pirates are the weakest in their division this season, Pittsburgh fans love their team. Plus, BetMGM can elevate the level of excitement and fan interest due to its new deal with the team.

Related News

October 17, 2020

Pennsylvania Online Gambling Revenue Hit Record Highs in August

After months of inactivity, Pennsylvania’s online gambling industry has resumed its record-setting pattern in August with $55.9 million of revenue. Online gambling in the state marked its first year in […]

read more
Pennsylvania Lottery
August 5, 2021

Pennsylvania Lottery Sees Record $1.3B Profit This Fiscal Year

The Pennsylvania Lottery has defied the pandemic by generating record-breaking profits of over $1.3 billion for the fiscal year that ended this June. The previous record was made in the […]

read more
Pennsylvania skyline
July 21, 2021

Pennsylvania June Sports Betting Sees 15% Revenue Increase

Pennsylvania sports betting resisted a summer slide by reporting a 15% month-on-month revenue increase to $42.5 million in the month of June. The last month was the second consecutive month […]

read more
June 13, 2019

SugarHouse Sportsbook First Online Betting App to Launch in Pennsylvania

Pennsylvania gambling industry continued its evolution on May 31st when the launch of PlaySugarHouse.com ushered in a new era of online sports betting across the Keystone State. The online/mobile wing of […]

read more
November 20, 2019

Pennsylvania Charitable Gaming Laws

Pennsylvania allows qualified charities to conduct Bingo and to hold small games of chance, which are defined to include punchboards, daily drawings, raffles and pull-tabs. Other illegal gambling games, specifically […]

read more
FanDuel Sportsbook PA
August 23, 2021

Pennsylvania Sportsbooks in a Summer Slump With 27% Handle Decline

Pennsylvania sportsbooks are the latest to bear the brunt of July – the slowest month of the sporting calendar – which saw handle free falling to more than 27%. According […]

read more
FanDuel Sportsbook PA
April 19, 2021

Pennsylvania Sports Betting Resumes Success With March Handle

Normalcy returned to Pennsylvania sports betting which continued its rising trend in March after a temporary dip in February. According to the monthly report released Thursday by the Pennsylvania Gaming […]

read more
Parx casino Pennsylvania
June 7, 2021

Pennsylvania Casinos Lose Legal Battle Against Lottery Over Online Offerings

The Pennsylvania Lottery has recently won a legal battle against the state’s seven casinos trying to shut down the lottery’s online games. While rejecting the lawsuit filed by casino owners, […]

read more
Parx casino Pennsylvania
August 26, 2021

Pennsylvania Casinos Set Record $423M Gaming Revenue in July

Pennsylvania gaming industry generated more than $423 million in July, the highest revenue total since the first legal casino bet was wagered in the state in 2006. The latest gross […]

read more
Negative Pennsylvania Sportsbook Revenue
June 20, 2021

Pennsylvania Sports Betting Tops $5bn Handle in 11 Months

Though receding tides of Pennsylvania sports betting resulted in a 7% decline, May pushed the yearly handle to the $5 billion mark. Still, there’s one month left in the fiscal […]

read more
PlayPause mobile
December 31, 2020

Conscious Gaming Launches Self-Exclusion Tool in Pennsylvania

Pennsylvania will become the first jurisdiction to deploy a national gambling self-exclusion tool for responsible gaming in the US. The development unfolded on Wednesday when Conscious Gaming and the Pennsylvania […]

read more
FanDuel Sportsbook in PA
May 22, 2021

Pennsylvania Sports Betting Fares Better with $479M Handle in April

Pennsylvania sports betting also witnessed a declining trend in April, reporting a 14% month-on-month decrease to $479 million for the month. However, amid a traditional spring slump, the Pennsylvania sportsbooks […]

read more

Stay Updated & Receive Exclusive Offers

Be the first to know when new states legalize online gambling and gain access to exclusive casino and sports betting promotional offers.