Caesars Entertainment on Monday unveiled its new sportsbook – Caesars Sportsbook – as part of the rebranding of the William Hill Sportsbook. The majority of William Hill retail sportsbooks also rebranded to Caesars Sportsbook, with a few exceptions.

It comes months after Nevada-based company announced in April it had completed its acquisition of the UK-based sportsbook for nearly $4.0 billion. The transaction allowed Caesars to own one of the leading global betting companies, enabling it to maximize the opportunity within US sports betting and online gaming.

Both entities had agreed to an acquisition deal last September as Caesars had been eying William Hill’s US businesses to leverage its position in the ever-growing sports betting and online gaming in the United States ever since the annulment of PASPA in 2018.

What Does Caesars Sportsbook Offer?

The excitement was the first thing visible through the news release Caesars provided on Monday, with a title saying, “Your App is Ready, Emperor!”.

Caesar’s relaunch on William Hill’s Liberty platform will also include the integrated Caesar’s loyalty program – Caesars Rewards – into the new sportsbook app.

Caesars Sportsbook will provide an innovative way to experience sports betting with a multi-million-dollar comprehensive marketing campaign, said the release. The new sportsbook incorporates the company’s sports betting assets under one brand and one app.

First Bet Bonus

To celebrate the much-anticipated launch, first-time Caesars Sportsbook app users can place their first wager – up to $5,000 – risk-free, in addition to a $1,000 deposit match on Scientific Game platform apps.

Eric Hession, co-president of Caesars Digital, said in the release that Caesars Sportsbook puts the players at the center of everything. “We are supposed to give bettors what they want … and make our app easy and fun to navigate.”

He said the company intends to treat every player like a Caesar – a proverbial treatment as ancient Roman emperors after which the company named itself. Hession said the company will do so through generous offers and opportunities to win through Caesars Rewards.

Win or Lose, Every Bet Earns

Win or lose, every wager will give players with Caesars Rewards, according to the news release. Each bet earns Caesars Rewards Tier Credits and Reward Credits.

The new sportsbook is connected with Caesars Rewards, enabling players to earn and redeem online too at one of the casino giants’ more than 50 destinations across 16 states. The digitally earned credits can be redeemed everywhere for free play, dining, getaways, and sports, and entertainment experiences.

Caesars Entertainment CEO Tom Reeg said the rebranded and upgraded offerings for the company’s new sportsbook would extend customized offers, flexible limits, a broad range of betting lines, and one-of-its-kind user experience

Caesars Sportsbook to Launch in Eight States

Caesars Sportsbook app will go live in eight states – New Jersey, Colorado, Indiana, Iowa, Michigan, Tennessee, Virginia, and West Virginia. The new app by casino company will soon be available (pending regulatory approval) to Arizona, Louisiana, and Maryland – all of which are expected to launch by this fall.

In Nevada, Illinois, and Washington DC markets where players are required to be at or near a Caesars Sportsbook location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The new app provides an upgraded feature and link to Caesars Rewards, the release said.

The casino and hotel company had indicated it would rebrand William Hill US, signaling it would sell William Hill’s non-US assets.

The Caesars Sportsbook, which has the most retail locations in the country, also plans to launch outside of the company’s casinos in such places as Capital One Arena in DC, Monmouth Park Racetrack in New Jersey, Prairie Meadows Casino & Racetrack in Iowa, Turtle Creek Casino in Michigan.

The company also intends to open a retail sportsbook at DC Chase Field in Phoenix for Arizona. The expansion into these states will help expand the company’s presence in key gaming markets, the news release said.

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