Charlotte Hornets Name DraftKings Official Daily Fantasy Sports Partner

Spread the Word:

DraftKings announced Wednesday an exclusive multi-year official daily fantasy sports partnership with the NBA franchise, Charlotte Hornets. The deal will significantly increase the Boston-based sportsbook’s presence in North Carolina, besides giving it access to Hornets trademarks and logos. Also, the deal allows the DraftKings-branded LED signage to be featured at the Spectrum Centre, the team’s home arena.

The Charlotte-based professional basketball team is owned by the former basketball player Michael Jordan. The Boston-based sportsbook will work with the team on promotions through social media. The collaboration also entails a plan to create a new, free-to-play predictive game themed after the Hornets, to be available on the team’s mobile app. DraftKings will host VIP experiences during games, including courtside shootarounds, meet-and-greets with Hornets’ staff and coaches, in addition to access to press conferences.

Excitement All-Around

Both companies were thrilled over the union as the latest episode of a series of collaborations between a sports team and a sportsbook operator.

While commenting on the deal, DraftKings chief business officer Ezra Kucharz stated that the company looks forward to providing Hornets fans with a “best-in-class gaming experience.” He said that Hornets basketball games are must-watch TV for the NBA, and DraftKings looks forward to deepening its business relationship with the team’s organization through the new ties and showcasing DraftKings in North Carolina.

Hornets also spoke through its Sports & Entertainment President & Vice Chairman Fred Whitfield, who expressed excitement over the partnership with the biggest leader in daily fantasy sports betting in the US, whose products will now be extended to Hornets fans as well. “We’re excited to enter this partnership with DraftKings and bring its daily fantasy sports products to our great Hornets fans,” he said. “Collaborating with DraftKings will enable us to offer our fans engaging new experiences from the leader in this area.”

DraftKings’ Recent Partnership Deals

The Charlotte Hornets daily fantasy sports partnership comes just a month after DraftKings inked a deal with NHL’s Predators. In December, the company became the official sports betting operator and daily fantasy sports provider of the professional Hockey team. DraftKings branding is visible throughout Bridgestone Arena in downtown Nashville, the home of the Predators. During home games, DraftKings brand signage will also be featured on the Lexus Lounge LED screen.

In a separate partnership, the Boston-based sportsbook has also partnered with the Drone Racing League (DRL), allowing fans to place bets on the aerial sports event. DraftKings-DRL is the first partnership that will allow fans to place wagering options on an aerial sporting event. Currently, betting on DRL races is allowed in Tennessee, New Jersey, Colorado, New Hampshire, West Virginia. While other states are yet to approve it.

The most recent partnership with the Charlotte Hornets is the latest DraftKings development, though with the company’s current trends, we can expect further partnerships with other sports franchises in the future.

Related News

New York Rangers eSports
June 29, 2021

New York Rangers Name Esports Entertainment As Official Esports Tournament Provider

The New York Rangers has named Esports Entertainment Group the official tournament provider for the ice hockey team, beginning July 1. The deal announced Wednesday will allow the Malta-based esports […]

read more
Detroit Pistons
January 26, 2021

Detroit Pistons Names BetRivers its Official Sports Betting Partner

BetRivers announced Thursday it signed multi-year sports betting partnership with the three-time NBA champions, Detroit Pistons. The announcement came a day before Midwest-based Rush Street Interactive’s (RSI) leading brand,, […]

read more
New Jersey Devils
January 19, 2021

New Jersey Devils Name PlayUp Its Sports Betting Partner

The New Jersey Devils have found a new official sports betting partner in the Australia-based sports betting company, PlayUp. The multi-year agreement signed last Friday will make the digital betting […]

read more
Houston Texans Logo
August 17, 2021

Houston Texans Name Caesars As Official Casino Partner

Caesars Entertainment has become the official casino partner of the Houston Texans, according to a news release provided by Caesars Thursday. The partnership between the Las Vegas-based casino giant and […]

read more
Picture of athletes from baseball, soccer, football, basketball, and boxing
March 21, 2020

Daily Fantasy Sports (DFS)

Daily fantasy sports (DFS) are an accelerated variant of regular fantasy sports. In DFS, teams are scored, and winners determined, on a daily basis. Fantasy sports betting is an excellent […]

read more
Bill Goldberg
March 31, 2021

DraftKings Named Official Gaming Partner of WWE

DraftKings and World Wrestling Entertainment (WWE) have entered into a historic deal that will make the Boston-based sportsbook the official gaming partner of WWE. The announcement that came Monday involves […]

read more
MaximBet signs Blackmon
October 18, 2020

DraftKings Becomes the Official Partner of the Colorado Rockies

DraftKings Sportsbook has signed an agreement that makes it the official sports betting partner of the Colorado Rockies. By this move, the sportsbook has ensured it will capitalize on the […]

read more
National Hockey League players
May 19, 2021

NHL Names Betway Official Sports Betting Partner

The National Hockey League (NHL) has named Betway the official sports betting partner of the league in the United States effective Saturday. The multiyear partnership announced Friday is the Malta-based […]

read more
Boston Red Sox players
July 31, 2021

Red Sox Names DraftKings As Official Daily Fantasy Sports Partner

The Boston Red Sox and DraftKings have announced a new deal making the Boston-based operator the official Daily Fantasy Sports provider of the MLB team. The agreement announced by DraftKings […]

read more
William Hill store front UK
May 7, 2021

Caesars to Shed William Hill Name by the Upcoming NFL

Caesars Entertainment has planned to shed William Hill’s brand name from its retail and online sports betting operations by the upcoming NFL. The announcement comes less than two weeks after […]

read more
New York Online Sports Betting
March 24, 2022

New York’s Highest Court Legalizes Daily Fantasy Sports

New York’s highest court has finally ruled that Daily fantasy sports are games of skill and thus legal under state law. The state had legalized DFS in 2016 by calling […]

read more
Baltimore Ravens players
May 24, 2021

Baltimore Ravens Names BetMGM As First Official Gaming Partner

Baltimore Ravens have entered into sports betting deal less than 24 hours after Maryland Gov. Larry Hogan signed sports betting bill into law. The Ravens announced Wednesday that the professional […]

read more

Stay Updated & Receive Exclusive Offers

Be the first to know when new states legalize online gambling and gain access to exclusive casino and sports betting promotional offers.