Detroit Pistons Names BetRivers its Official Sports Betting Partner

Spread the Word:

BetRivers announced Thursday it signed multi-year sports betting partnership with the three-time NBA champions, Detroit Pistons. The announcement came a day before Midwest-based Rush Street Interactive’s (RSI) leading brand, BetRivers.com, launched online sports betting in Michigan.

RSI is one of the leading online and sports betting companies in the US, and the deal will enable Pistons fans to play a one-of-its-kind and exciting free-to-play game, Fan Pick’em. Through this game, which is presented by BetRivers, fans can win fabulous prizes by going directly to the Pistons app. Besides, sports fans can also start betting on the Pistons through this partnership that also authorizes RSI to use the official Pistons logos and marks, in addition to promoting the BetRivers brand through multiple digital markets assets.

Michigan Sports Betting Launch

The Michigan sports betting market went live on Friday, January 22, 2021. On this day, BetRivers.com was one of the lucky nine online sportsbooks to launch, offering sports betting lovers in Michigan access to millions of RSI’s wagering options on a huge variety of sports events across the year.

Anyone in the Wolverine State above the age of 21 is able to sign-up, deposit money through their mobile or computer devices, and start wagering right away. There is also an exciting array of digital casino games, including slot machines and table games, for gaming enthusiasts to choose from. As games such as roulette, blackjack, and baccarat are already available, live dealer offerings are soon to follow.

The Partnership to Bring Unparalleled Consumer Experiences

The BetRivers-Pistons partnership will give consumers access to various unique experiences and special prizes. RSI is also acquiring access to the intellectual property of the Detroit-based NBA team, including logos and marks. Thanks to the deal, BetRivers sports betting platform is in collaboration with the Pistons on multiple media including TV, radio, and digital advertising.

While praising the Detroit Piston’s rich history, the president of RSI, Richard Schwartz, said Michigan residents love their home state NBA team. Schwartz said, “The partnership combines two entities that share an unflinching commitment to excellence in providing sports enthusiasts with unmatched experiences, and BetRivers.com is glad to be an official sportsbook partner of this reputed franchise.”

RSI, A Formidable Name in US Sports Betting Market

Founded in 2012, Rush Street Interactive has grown to be a digital sportsbook market leader in the three most populous US states Illinois, Pennsylvania, and New York – that have regulated sports betting. The Chicago-based company launched its first online gaming casino website, Sugarhouse Casino, in New Jersey in September 2016. It was also the first gaming company to kick off a regulated digital gaming site in Pennsylvania. With BetRivers, RSI also became the first to launch legalized online gaming in the state of Indiana, Colorado, and lately Illinois.

RSI  also became the 2020 Global Gaming Awards Digital Operator of the Year, the 2020 EGR North American Awards Casino Operator of the Year, as well as Customer Service Operator of the Year.

The gaming company is also collaborating with the Little River Casino Resort, its local partner, as a precondition to launch in the state. Recently, BetRivers inked a deal with NFL legend Jerome Bettis. Its collaboration with the Detroit Pistons is the latest in their clever outreach across the US.

Related News

Detroit Pistons
March 6, 2021

WynnBET Partners With NBA’s Detroit Pistons

As part of its market expansion, WynnBET has announced a partnership with the National Basketball Association team, the Detroit Pistons. The deal that was announced Tuesday will see new co-branded […]

read more
New Jersey Devils
January 19, 2021

New Jersey Devils Name PlayUp Its Sports Betting Partner

The New Jersey Devils have found a new official sports betting partner in the Australia-based sports betting company, PlayUp. The multi-year agreement signed last Friday will make the digital betting […]

read more
Boston Red Sox players
July 31, 2021

Red Sox Names DraftKings As Official Daily Fantasy Sports Partner

The Boston Red Sox and DraftKings have announced a new deal making the Boston-based operator the official Daily Fantasy Sports provider of the MLB team. The agreement announced by DraftKings […]

read more
Major league rugby players
March 15, 2021

MLR Names Genius Sports Group Sports Betting Partner

Major League Rugby (MLR) announced Tuesday an exclusive sports betting data and betting streaming partnership with Genius Sports Group. As per the agreement, the London-based sports data and technology company […]

read more
NBA player
March 8, 2021

NBA Names Bally’s Corporation its Authorized Sports Betting Operator

Bally’s Corporation has announced a new partnership, making it the authorized sports betting operator of the National Basketball Association. The strategic deal revealed Thursday represents Bally’s second such sports betting […]

read more
Richard Hamilton
January 9, 2021

PointsBet Inks a Sports Betting Deal With Detroit Pistons

The Australia-based sportsbook PointsBet announced earlier this week that it has forged a partnership with National Basketball Association’s team Detroit Pistons ahead of its launch in Michigan. The deal allows […]

read more
National Hockey League players
May 19, 2021

NHL Names Betway Official Sports Betting Partner

The National Hockey League (NHL) has named Betway the official sports betting partner of the league in the United States effective Saturday. The multiyear partnership announced Friday is the Malta-based […]

read more
Baltimore Ravens players
May 24, 2021

Baltimore Ravens Names BetMGM As First Official Gaming Partner

Baltimore Ravens have entered into sports betting deal less than 24 hours after Maryland Gov. Larry Hogan signed sports betting bill into law. The Ravens announced Wednesday that the professional […]

read more
PGA Tour
April 1, 2021

PGA Tour Names theScore Bet An Official Betting Operator

The PGA Tour has announced an agreement to make theScore Bet its official betting operator across the United States and Canada. This content and marketing relationship announced Tuesday will make […]

read more
Connecticut flag
August 17, 2021

Connecticut Lottery Names Rush Street As Sports Betting Partner

Rush Street Interactive will be the third and final online sports betting platform joining to launch in Connecticut as the state plans to go live this fall. DraftKings and FanDuel […]

read more
NFL players
April 17, 2021

NFL Names Caesars, DraftKings & FanDuel Official Sports Betting Partners

On Thursday, the National Football League (NFL) entered the US sports betting world with not one, not two, but three sportsbook partners simultaneously, announcing that FanDuel, DraftKings, and Caesars Entertainment […]

read more
Detroit Pistons
December 3, 2020

Detroit Pistons Inks Sports Betting Deals with DraftKings & FanDuel

The Detroit Pistons have recently announced multi-year sports betting partnerships with the two leading sportsbooks, DraftKings and FanDuel. The Michigan-based basketball franchise revealed the partnership on Monday, ahead of a […]

read more

Stay Updated & Receive Exclusive Offers

Be the first to know when new states legalize online gambling and gain access to exclusive casino and sports betting promotional offers.