DraftKings to Enter Arizona Sports Betting Via PGA Tour

Spread the Word:

DraftKings and the PGA Tour have announced the expansion of their existing commercial partnership to offer retail and mobile sports betting in Arizona. The development comes two days after Arizona Senate ironed out issues surrounding sports betting legislation after more than a month of bickering in the upper chamber. While the Arizona sports betting bill is still at Gov. Doug Ducey’s desk, DraftKings and the PGA Tour did not wait for the executive signature to expand their partnership.

Details of the Deal

As per the expanded deal, the Boston-based sportsbook will have market access in Arizona retail and online sports betting, pending necessary regulatory approvals. The expanded deal also makes DraftKings the exclusive sports betting partner for TPC Scottsdale’s annual event, the Waste Management Phoenix Open. Besides, DraftKings and PGA Tour will jointly create hospitality experiences and marketing initiatives for TPC Scottsdale.

DraftKings is also building a retail book at the TPC Scottsdale golf course. Both partners will use the complex as the home of a brand new 19th hole experience. Golf fans and sports betting enthusiasts will be able to gather in the sportsbook year-round to place legal bets, watch games, with food and beverage options. Currently, both entities are collaborating with Scottsdale officials and the Thunderbirds to build the project. The objective is to elevate the course to a global sports betting destination for golf fans. The venue will also provide benefits to charitable organizations in the community.

Strategic Timing

DraftKings and the PGA Tour expanded deal comes at a strategic time as Arizona, the country’s 14th largest state is set to launch its sports betting ahead of the NFL 2021 season. This will allow DraftKings to be one of the first sportsbooks live in the state and claim the first operator advantage.

Interestingly, in signing the new deal, the two entities outpaced the Arizona governor who is expected to sign the sports betting bill into law by the end of the week. If approved – which it will be as Ducey was among the prime movers of sports betting in Arizona – online and retail sports betting will be available to state residents through professional sports facilities and tribal casinos. Sports teams and tribes are eligible for up to ten licenses each. Arizona State and its gaming tribes have yet to renew the compact, after which tribes will be able to extend sports betting services under fresh legalization.

Expanding an Existing Partnership

DraftKings and the PGA Tour first developed cooperation in 2019 when the two organizations announced a multi-year content and marketing deal, making DraftKings the first-ever official daily fantasy game of the North American non-profit organization. Then, in July 2020, the PGA Tour expanded its cooperation with DraftKings by naming it the first official betting operator of the organization. The latest development further builds on this existing foundation.

“When DraftKings became the first official betting operator of the PGA Tour last summer, various possibilities opened up to innovate together,” said DraftKings’ chief business officer Ezra Kucharz. While underscoring the joint vision of both organizations, he said the momentous effort to pursue a unique sportsbook with the PGA Tour proves the vision of both entities, which will ultimately benefit Arizona sports lovers who want to bet legally.

PGA Tour’s Senior Vice President of Media and Gaming Norb Gambuzza commends the State of Arizona and the governor for their “forward-thinking approach to legal sports betting.” He also expressed excitement for extended collaboration with DraftKings in Arizona sports betting, along with the City of Scottsdale and the Thunderbirds, to explore a unique sportsbook experience at TPC Scottsdale.

Related News

Tioga Downs NY
March 1, 2021

Golden Nugget Partners With Tioga Downs to Enter New York

Golden Nugget Online Gaming (GNOG) has signed a multi-year agreement with Tioga Downs Racetrack for future online gaming market access in New York. The deal announced this Wednesday will be […]

read more
Maryland state capitol and state flag
June 17, 2021

PointsBet Enters Maryland Sports Betting Via Riverboat Group

PointsBet has secured access to online and retails sports betting in Maryland after reaching a 10-year agreement with the Riverboat Group. Maryland has recently legalized sports betting and hopes to […]

read more
Arizona landscape
July 5, 2021

WynnBET Seeks Arizona Sports Betting Access Via San Carlos Apache Tribe

WynnBET announced Friday it has partnered with the San Carlos Apache Tribe in a bid to claim its share of Arizona sports betting, which is going to launch soon. According […]

read more
USA Today
July 29, 2021

USA Today Owner Inks Deal With Tipico to Enter Legal Sports Betting Market

The parent company of USA Today announced an exclusive deal with Tipico Sportsbook to enter legal US sports betting after ditching an illegal sportsbook. Tipico is a Malta-based gambling company […]

read more
Professional golfer swinging his club
August 22, 2020

Indiana Breaks $1 Billion in Bets and BetMGM Partners with PGA

Indiana sports betting has crossed $1 billion in accepted wagers since its launch in October 2019 in a much-awaited rebound that was achieved in July. Like many state-regulated industries, sports […]

read more
August 17, 2020

BetMGM Signs Sports Betting Deal with PGA Tour

The PGA Tour has recently inked multi-year sports betting deal with the BetMGM, becoming the official sports betting operator of the golf entity. It should be noted that BetMGM is […]

read more
October 23, 2020

Will 5Dimes be Able to Enter the Legal US Sports Betting Market?

5Dimes is walking the road toward the legal sports betting market in the US after announcing a $46 million settlement with the authorities. The settlement clears 5Dimes’ assets of legal […]

read more
Arizona landscape
August 2, 2021

TwinSpires Seeks Arizona Sports Betting Access Via Tonto Apache Tribe

The Churchill-Downs-owned TwinSpires announced Friday it is partnering with the Tonto Apache Tribe in a bid to enter the newly legalized Arizona sports betting market. The Tonto Apache Tribe – […]

read more
Betway Logo
May 3, 2021

Betway’s Parent Company Goes Public Via $5Bn SPAC Deal

Super Group, the parent company of Betway, has announced it is preparing to go public through a SPAC transaction worth roughly $5.1 billion. Under a definitive agreement with Sports Entertainment […]

read more
PGA Tour
April 1, 2021

PGA Tour Names theScore Bet An Official Betting Operator

The PGA Tour has announced an agreement to make theScore Bet its official betting operator across the United States and Canada. This content and marketing relationship announced Tuesday will make […]

read more
Wynn Resorts
November 10, 2020

Wynn Invests $80 Million in US Sports Betting Via BetBull

Wynn Resorts has invested $80 million in a reorganized joint venture with BetBull, a UK-based social sports betting operator, to offer online sports betting services in the United States. The […]

read more
Buffalo Wild Wings sign
March 15, 2021

BetMGM Enters Restaurant Industry Via Buffalo Wild Wings Partnership

BetMGM has extended its sports betting products to customers who are physically inside a Buffalo Wild Wings restaurant in six states. According to the news release, BetMGM is the first […]

read more

Stay Updated & Receive Exclusive Offers

Be the first to know when new states legalize online gambling and gain access to exclusive casino and sports betting promotional offers.