Esports Entertainment Group announced Thursday it has partnered with the Indian Gaming Esports Association (iGEA) to bring esports to Indian tribes and casinos. The EEG partnership with the iGEA – the first-ever esports entity that aims to promote esports among tribal nations – also includes a deal with Spectrum Gaming Capital.
Spectrum Gaming Capital is a non-partisan consultancy group that specializes in the economic, regulation, and policy of regulated gambling across the globe.
According to a news release posted on the site, the Esports Entertainment Group (EEG) will be the exclusive provider of esports technology and services to iGEA. The company plans to integrate a full suite of B2C and B2B esports services to tribes and their casinos.
iGEA is a non-profit corporation aimed at organizing and promoting tribal participation and competition in esports. Like an International Olympics Committee, iGEA plans to support the formation and training of tribal games and leagues to compete at all levels ranging from the region to the international scale.
Esports Entertainment Group will provide its wings to iGEA in realizing its plans as the online gambling company’s stated mission is to help connect the sports world in a unique way that brings fans and gamers together.
What Did iGEA Head Say?
CEO of iGEA Ernest Stevens III said Indian gaming has historically been a critical driver of industry evolution. He noted that Indian gaming’s entry into esports would place the Indian tribes at the forefront of gaming’s newest trends.
The former Oneida Nation’s councilman hailed EEG for having a “vision, expertise, and the assets for a turnkey business operation and future-oriented strategy,” that Stevens said, “aligns with the best interests of tribes and their casino.”
Stevens also underscored the significance of Spectrum Gaming Capital, which “has the relationships and strategic capabilities” to help drive the new venture to success.
Tribal Esports, An Untapped Market
Grant Johnson, CEO of Esports Entertainment Group underscored it as a tremendous opportunity to pioneer a huge untapped market. He said the EEG looks forward to providing the tribal esports organization the tools and technical support required to execute their vision of building and leading the esports ecosystems for tribal nations.
Robert Heller, CEO of Spectrum Gaming Capital noted his group of companies view the potential of iGEA to form a tribal-centric esports entity that will foster members’ opportunities to compete on every level. Additionally, Heller said the Spectrum Gaming Group would associate with tribal casino operations in those states where betting on esports is legalized.
About EEG and Spectrum Gaming Capital
Esports Entertainment Group is a full-stack esports and digital gambling company bolstered by the growth of video gaming and the rise of esports with new generations. The group – along with its associates – helps players to keep connected and involved with their favorite esports.
The company has partnerships with professional teams including NFL, NHL, NBA, and FIFA teams. EEG maintains offices in New Jersey, the UK, and Malta.
Spectrum Gaming Capital provides M&A and investment-banking advisory services to worldwide gaming entities. It also provides an advisory role to casinos to help them organize, while suggesting ways to raise capital, in addition to providing mid-market M&A and financing services.