FanDuel and YouTube’s ‘NFL Sunday Ticket’ Offer Now Online
FanDuel, the market-leading sportsbook in the U.S., has announced a partnership with YouTube to provide a significant discount on the “NFL Sunday Ticket” streaming service.
The flagship NFL streaming product gives season-long access to all NFL Sunday games via the Alphabet- owned video content platform.
From August 21 to September 18, both new and existing FanDuel users can access this promotional offer. New customers who place a $5 bet will receive $200 in Bonus Bets and a $100 discount on the “NFL Sunday Ticket” subscription via YouTube and YouTube TV. Existing customers, upon placing a $5 wager, will also be eligible for the “NFL Sunday Ticket”” discount.
“Partnering with YouTube to help deliver “NFL Sunday Ticket” on YouTube and YouTube TV to our customers places FanDuel squarely at the intersection of one of the most valued sports and media offerings in the world,” said FanDuel’s Chief Commercial Officer, Mike Raffensperger, in a press release.
FanDuel Battling to Stay on Top
This collaboration with YouTube is the latest this year in a series of sports franchise and media partnerships for FanDuel.
The company has been proactive in expanding its reach and enhancing user experience. Recent partnerships include tie-ups with prominent entities, such as the NBA, NHL, and MLB.
Each partnership is heavily tailored towards the sports market in question, with unique content and enhanced betting and data analysis options. That includes prizes and promotional tie ins, like this latest NFL betting offer.
In a recent example, FanDuel debuted its upgraded golf betting selection at the PGA’s FedEx St. Jude Championship in Tennessee. The sports betting operator had promotional booths at the live event, where it showed off its expanded data analysis and live betting options for golf fans.
FanDuel is owned by Flutter Entertainment, based in Dublin, Ireland. The sportsbook and fantasy sports operator recently posted its first profitable half year under Flutter, with $1.24 billion in revenues and $100 million in profit in H1 2023.
FanDuel has around 47% of the U.S. online sports betting market, closely followed by DraftKings.
The Future of the ‘NFL Sunday Ticket‘
The “NFL Sunday Ticket,” meanwhile, has had its own interesting journey to end up on YouTube.
Originally launched in 1994, it was exclusive to DirecTV for 25 years.
However, with the changing landscape of media consumption and the rise of streaming platforms, the NFL decided to break the exclusivity. After a competitive bidding process, YouTube secured the rights, making it the new home.
This move was in line with the NFL’s strategy to reach a broader audience, especially the younger demographic that predominantly consumes content on digital platforms.
Apart from the promotional offer, FanDuel is set to launch an interactive advertising campaign for the promotion to run through the start of the NFL season.
It is also introducing new product features, including the Parlay Hub and FanDuel Explore. The FanDuel explore is set offer custom narrative based bets, to make choosing bets more intuitive for new players. The Explore tab will also offer sports news, highlights, and team or sports market specific promotions.
“This partnership makes FanDuel the only category partner making it easier for fans to access every out-of-market Sunday afternoon NFL game, and elevates the sports betting and entertainment experience for millions of fans across the United States,” Raffenberger said.
Across the U.S., sports betting markets are gearing up for the new NFL season. The Kentucky sports betting market is looking to launch by September, and the NFL has signed an agreement with sports data firm Genius for increased stat-driven interactivity between the league, fans and sportsbooks.
However, the enthusiastic deepening of ties between the sports betting world and leagues and franchises may be controversial to some, following the betting related suspensions of ten NFL players over the off-season.