FanDuel Group and the Associated Press announced Tuesday an agreement that makes the operator an exclusive odd provider for the global news agency. The New York-based sportsbook will provide sports odds across AP’s global sports report. AP is also the primary national news provider in the United States.

Adam Kaplan, FanDuel’s GM and VP of content said the company views the AP as the “ideal source for us to disseminate our industry-leading sports betting proprietary odds and content.”

FanDuel sports odds are now live within AP content.

Key Details

According to May 25 press release, FanDuel sports betting odds will appear in AP’s daily sports odds fixture, game fixtures, game previews, and other sports-related stories where odds are mentioned. However, AP will retain exclusive editorial control of all content.

Both entities will work jointly to integrate FanDuel widgets across the sports pages of APNews.com, in addition to distributing select FanDuel content across AP wire. Like FanDuel, AP is also a New York-based entity. It was founded in 1846.

Barry Bedlan, AP’s global editor of text, said the agency’s customers are increasingly asking for sports betting-related information as the industry has become more commonplace. “It makes sense to work with one of the largest reputable sportsbooks in the US to provide a consistent, credible, reference point for AP and its customers.”

AP to Retain Exclusive Editorial Control

The Associated Press is an independent global news organization, pulling more than half of the global readership of every day, according to release. As per the agreement, the news agency will allow FanDuel to cite its odds on AP’s sports pages with links leading back to the operator’s home page. However, the AP, which struck an undisclosed financial arrangement with the sportsbook, will not link FanDuel’s betting pages in a bid to avoid any affiliate marketing relationship.

AP reiterated the news service will retain exclusive editorial control of all content, excluding that with which it is contractually bound to use FanDuel’s wagering data.

Bedlan said, “We want more context in our reporting, and that’s ultimately what this is about.”

Though AP will link to FanDuel’s homepage, the news agency’s customer base of media entities that license its content will have liberty whether to include hyperlinks to the sportsbook or not.

FanDuel’s Other Deals

The Flutter-owned subsidiary has recently signed multiple other deals with media entities, including a six-year agreement with Entercom Communications and a pact with Turner Sports.

The group has also recently announced to open a 68,000 square-foot IT hub in Atlanta in a five-year-long project that will create approximately 900 jobs.

Flutter Entertainment, a Dublin-based bookmaking holding company, announced its plans earlier this year that it is considering spinning off FanDuel into a separate publicly traded entity.

FanDuel has a presence across all 50 states, and the company boasts nearly 12 million customers.

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