FanDuel Group has opened its first retail sportsbook in Atlantic City at Bally’s Atlantic City Hotel & Casino early last week. The temporary sports betting operation in the venue will have a permanent arrangement in 2021. With this latest development, all nine of Atlantic City’s casinos now include retail sports betting.
In a news release, Bally’s Corp CEO, George Papanier, said they are thrilled to announce the opening of the FanDuel sportsbook at their venue, adding that it is the first among the various planned capital improvement projects at Bally’s Atlantic City and clear proof of their commitment to reinvest in Bally’s physical property portfolio. He hailed the implantation of the winning combination of Bally’s nationwide expertise in casino operations with FanDuel’s market-leading sports betting acumen, saying that the formidable combination will provide a unique sportsbook experience for Bally’s customers.
What Will FanDuel Feature at Bally’s?
FanDuel‘s retail sports betting operation in Atlantic City aims to utilize the New York-based company’s proprietary risk and trading technology using the IGT PlaySport platform, who they inked a retail sports betting deal with earlier this year.
FanDuel’s temporary sportsbook is directly accessible from the Atlantic City boardwalk and located on the main casino floor. It will initially feature six live odds boards and ten self-service betting kiosks, in addition to three live betting windows with attendants. The odds will be available on all major US sports, including professional football, soccer, baseball, basketball, boxing, golf, motorsports racing, and more.
The retail sportsbook will remain operational 24/7 for self-service kiosks. At live wagering stations, attendants will be available from Monday to Friday, 12:00 pm to 10:00 pm ET, and from Saturday to Sunday, 10:00 am to 100 pm ET. The operation will be conducted in accordance with all the CDC and local health protocols.
When Will the Permanent Sportsbook Be Available?
Construction and design work is currently underway on the permanent location for FanDuel sportsbook, which Bally’s hopes to inaugurate in Spring 2021. When operational, the new facility will cover 4,100 square feet and will include 34 self-service IGT PlaySports betting kiosks and five attended live wagering windows. In addition, the new venue will also feature a luxury 80-seat lounge with large LED video walls, reclining club chairs, and a food and beverage menu.
FanDuel’s vice president of retail, Keith Wall, expressed excitement for being “one of the first pieces” of the capital improvement project at Bally’s Atlantic City. He said they are ready to get up and running with temporary sports betting operations but said they’re anxiously waiting until FanDuel opens the permanent location to exhibit to Atlantic City why “FanDuel is the No.1 sportsbook in New Jersey.”
FanDuel & Bally’s, A Formidable Combination!
Both groups are leaders in their respective domains. FanDuel operates the sportsbook at the Meadowlands Racetrack. It has been the most successful sportsbook in New Jersey, taking in $173.3 million of the $332 million that the Garden State’s sportsbooks made in 2020 so far.
Bally’s, too, had been a leader in the gambling arena. The company previously had Atlantic City’s largest land-based sportsbook in its Wild Wild West area. However, when Caesars sold the casino to a Rhode Island-based company that would later rebrand its corporate name to Bally’s, that sportsbook became part of Caesars Group’s casino and was not included in the sale.