FanDuel has launched its first online sportsbook powered by Scientific Games’ world-class sports betting engine in West Virginia.

The FanDuel Group, a subsidiary of Flutter Entertainment, has been live in the Mountain State since 2019. However, the New York-based sportsbook relaunched the new global sportsbook solution it has developed in collaboration with Scientific Games, utilizing the OpenBet betting engine from Scientific Games’ OpenSports platform. The launch with FanDuel in West Virginia marks the next chapter of Scientific Games’ decades-long sports betting partnership with Flutter Entertainment, which now owns 95% of FanDuel’s stakes.

Besides FanDuel, OpenBet is a crucial component powering Flutter’s global sports betting platform for top brands like Sky Bet, Betfair, and Paddy Power in Europe, and SportsBet in Australia.

While speaking to the media, FanDuel’s CEO, Matt King, said the company is excited to launch its new generation sportsbook technology throughout the US, starting with West Virginia. He added that the company’s global online sports betting platform will offer customers a one-of-a-kind betting experience and will cement its place as America’s number one sportsbook.

Scientific Games Group CEO of Digital, Joran Levin, termed the occasion “truly a landmark moment” in the history of the partnership with Flutter Group, adding that the OpenSports technology would be a game-changer for both FanDuel and its fans. Levin said the group would bring an innovative way of betting to its customers. “Our dedicated team has been extremely agile and flexible, providing FanDuel with excellent services in West Virginia.”

FanDuel’s Presence in West Virginia

FanDuel initially kicked off its online sports betting operation in the Volunteer State in 2019, with International Game Technology (IGT) as the technology supplier. The sports betting company also operates a brick-and-mortar sportsbook at the Greenbrier in White Sulphur Springs.

Unlike most other states that release monthly sports handle reports, the West Virginia Lottery extends sports betting handle on a weekly basis. For the four weeks ending November 28, the Volunteer State posted a sports betting handle of around $48.5 million, up 8.7% from the previous four-week period. Overall, betting revenue for sports betting operators was $4.4 million.

Flutter Continues to Expand

FanDuel’s West Virginia relaunch is the latest chapter in the collaboration between Scientific Games with the Flutter Entertainment brand. The Dublin-based company’s other gambling brands that work jointly with Scientific Games include Sky Bet, Paddy Power, and Betfair.

The bookmaking holding company is focusing on gaining a strong foothold in the flourishing US sports betting market. Last week, the group announced it would acquire Fastball’s 37% share of FanDuel for a $4.2 billion deal. Under the deal, Flutter will issue roughly 11.7 million ordinary shares directly to Fastball.

The company also announced a new share placement, with the view to generate $1.47 billion (£ 1.1 billion) to raise its FanDuel stake. Eventually, the company will hold an all-encompassing 95% stake in FanDuel once the transactions take place

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