The Philadelphia Eagles and FOX Bet have announced a deal that will join the professional sports team with the betting operator.
FOX Bet is a renowned name in the gambling industry known for its mobile casino, poker, and sports betting operations. It will now become a prominent fixture in Eagles broadcasts, content, and in-stadium advertising. In addition to these privileges, the deal between FOX Bet and the Eagles will bring an interactive studio show, branded by the sports betting entity at the Lincoln Financial Field.
FOX Bet-Eagles Deal to Engage Sports Fans
According to both entities, the motive behind this deal is to generate interest and entertainment for Eagles fans in a novel and interactive manner, providing all types of exclusive content that most other football teams lack.
Even though the content will be presented through the FOX Bet platform, it will be the Eagles representatives that deliver it; fans can expect to see Eagles legends presenting in addition to FOX Bet’s contributors. However, since FOX Bet will be producing the content, they will be in the driver’s seat on this partnership.
A program that is already being promoted extensively is Eagles Edge. This will be a brand-new presentation ready to air on channels following each Philadelphia Eagles game which features home-filmed games. The duo aims for this to appeal to faithful fans who are hungry for fresh and engaging content.
Fans will be able to access it through various digital platforms including www.philadelphiaeagles.com, the Eagles official YouTube channel, the Eagles official mobile app, and on the Eagles social media channels.
A Comprehensive Sponsorship Deal
A careful look at this sponsorship deal shows it is an all-encompassing and comprehensive partnership, stretching across broadcast, digital, and social media advertising on each of the team’s official channels. In addition to this, you can also expect branding presence to be out with full vigor on game days, alongside custom promotions throughout the whole season.
FOX Bet will also present the podcast Eagles Tailgate Crew, another branding opportunity, aimed at engaging Eagles fans who hang out on game day in the parking lots.
While commenting on this historic partnership, Philadelphia Eagles Senior Vice President of Revenue and Strategy Catherine Carlson said, “This new and fully integrated partnership with FOX Bet has allowed us to reimagine the way we deliver content to our fans in a fun and innovative way.”
This alliance is a part of a chain reaction that has been binding sports teams with gaming operators. If successful, this could lead to further similar agreements for the rest of the National Football League.