Indiana Sports Betting Hits Record $207 Million in September

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Indiana sports betting has set a new record, hitting $207.5 million in handle and $14.3 million in revenue in September.

The numbers from Indiana and Iowa clearly indicate that the US sports betting industry are eventually returning to normality, with every month bringing more optimism. Both states witnessed record handle in September, thanks to the return of major professional leagues like the NFL, NBA, and NHL, in addition to the last month of the MLB regular season.

Despite only permitting in-person registration, Iowa still managed to hit a record of $72.4 million in handle and $5.2 million in revenue. This was just shy of breaking last October’s record of $5.7 million in revenue.

Indiana Sports Betting Flourishes Amid New Competitor

Indiana’s record $207.5 million in handle is 10.8% higher than the previous record of $187.2 million in February earlier this year. In the following month, much of the sports activity was shut down due to the coronavirus.

Meanwhile, Indiana found a potent rival in neighboring Illinois. Surprisingly, Illinois allowed mobile sports betting registration more than a year before the planned legislation due to casino closures. This unexpected situation made a bigger challenge for Indiana as Illinois sportsbooks did great in August, with a whopping $140 million in handle that month. More impressively, Illinois did it with just one operator, BetRivers.

So far it does not look like the loss of business that flowed to Illinois has affected Indiana too much.

DraftKings Still Reigns in Indiana

DraftKings Sportsbook began operating in Indiana a few weeks before FanDuel last year and capitalized on its partner’s proximity to Illinois’ major city, Chicago.

DraftKings still remains the uncrowned king in Indiana as the market shareholder. The betting operator drew in $89.4 million from its mobile app, taking 43.1% of the total market share. With $56.5 million, FanDuel ranked second, claiming 27.2%. The third, fourth, and fifth top operators were BetMGM ($13.1 million), BetRivers ($6.2 million), and PointsBet ($6.2 million).

Indiana bettors wagered more than 83% of the total handle from mobile devices in September.

Iowa’s Online Betting Share Still Low

Iowa’s online sports betting handle dropped in September to 69%, from 69.6% in August.

The Hawkeye State lags behind in the mobile market race with leaders like New Jersey and Pennsylvania. In August, sports betting in New Jersey drew over 90% handle from mobile betting, while Pennsylvania sports betting had 88% of wagers made from mobile.

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