MaximBet Signs Blackmon in First-Ever Active MLB Player Deal
MaximBet announced Wednesday it signed Charlie Blackmon in the first-ever sports betting partnership with an active pro baseball player.
Colorado Rockies’ outfielder is a four-time MLB All-Star and the second-longest tenured player in the Denver-based baseball team.
The landmark deal comes a month after a novel provision in the collective bargaining agreement reached between the MLB and MLB Players Association, allowing active players to forge partnerships with US sportsbook operators.
MaximBet surprised many when it overtook all the leading operators in landing the first-ever deal with an active MLB player. The online bookmaker is owned and operated by Carousel Group and in partnership with Maxim Magazine.
In the latest tweet, Blackmon expressed his excitement over joining MaximBet, and said more news will come soon:
What’s in the Deal?
Under the deal, Blackmon becomes MaximBet’s first active pro-athlete ambassador from the four major professional sports leagues in the US. The 35-year-old star will be featured in the upcoming marketing campaign, promotions, fan events, and social media content.
The partnership arrangement also includes MaximBet’s collaboration with custom artist, SolesbySir, to design unique baseball and personal interest items for Blackmon.
SolesbySir – whose real name is Marcus Rivero – made a custom co-branded Rawlings glove, New Era Rockies hat, Nike cleats, and a personalized tackle bag, fisherman’s scissors, and cooler for Blackmon, who loves fishing.
In addition, MaximBet and Rivero plan to award select new account holders of their own custom items from the SolesbySir Collection. Those MaximBet customers who sign by April 30 are eligible to get the free items. The winners will get their rewards within 2-4 weeks.
Besides, MaximBet is also offering an enticing $500 Risk-Free Bet offer to its new customers on any game.
“A Perfect Fit for MaximBet”
MaximBet CEO Daniel Graetzer said the company is excited to welcome Charlie to the MaximBet family, adding that they look forward to him hitting that out of the ballpark for them as they continue to grow in Colorado and the across the nation.
“Charlie is one of the greatest Rockies players of all time, and his style and career achievement make him a perfect fit for MaximBet,” said Graetzer.
Selected in the second round of the 2008 MLB Draft by the Rockies, Blackmon ranks second in the Rockies history in hits, game played, and at-bats. The four-time National League All-Star grabbed the league’s batting crown in 2017 with a .331 average.
In a news release, Blackmon said he was sure MaximBet was the “right brand” for him as soon as he learned more about it. The baseball star – who’s nicknamed Chuck Nazty – said the mobile sportsbook has penetrated into the local Colorado community. The outfielder added that he could not wait to have some fun with MaximBet, and surprise bettors with incredible ‘money can’t buy’ experiences all season.
Though MLB players are not allowed to wager on games, they can freely endorse services affiliated with sports betting.
‘First in MLB”
MLB ballparks are also having on-site sportsbooks, with BetMGM Sportsbook opening retail sportsbooks adjacent to MLB Stadium – Nationals Park – in January. In September 2021, Chase Field – home of the Arizona Diamondbacks – was the first MLB stadium to take in-person sports bets at ticket windows 21-25.
While Blackmon is the first active MLB player with sports betting partnership, the Detroit Tigers were the first MLB team to ink a deal with a regulated sports betting operator (PointsBet).
Both the Arizona Diamondbacks and the Washington Nationals have multi-year agreements with leading sportsbook operators to operate in-person sportsbook lounges adjacent to their respective venues.
More recently, Caesars struck a multi-year deal with the Mets to become an official sports betting partner of the New York-based baseball team.
MaximBet Plans to Expand Across US
Owned and operated by Carousel Group, Maximbet announced it would continue to expand, launching in Indiana and Iowa next. MaximBet is already live in New Jersey, Pennsylvania, Ohio, as well as in Colorado – where it launched most recently in September.
The company also plans to go live in Ontario, Canada’s largest province by population.
Colorado regulations allow MaximBet to offer player and team props on the Rockies, only if those offerings are not adjacent to marketing featuring Blackmon. Besides, Blackmon is also not legally allowed to promote baseball-centric promotions for MaximBet.
However, the star player can promote signups, the company’s loyalty program, app downloads, and sports betting in general.