New York Rangers Name Esports Entertainment As Official Esports Tournament Provider

Spread the Word:

The New York Rangers has named Esports Entertainment Group the official tournament provider for the ice hockey team, beginning July 1.

The deal announced Wednesday will allow the Malta-based esports and online gambling company to operate three Rangers-themed esports tournaments via its Esports Gaming League brand and platform.

Both entities will work together to create custom videos aimed at promoting these tournaments across all Rangers’ digital platforms. Each tournament will include prizes such as Rangers merchandise and memorabilia.

The New York Rangers – which competes in the National Hockey League (NHL) as a member of the East Division – plays its home games at Madison Square Garden in Manhattan.

The Rangers are owned by Madison Square Garden Sports Corp (MSG Sports).

Esports Gaming League

Esports Gaming League hosts digital and live esports tournaments and events, allowing gamers to compete and enjoy an extensive range of content relating to esports and video games on a proprietary technology platform.

Other services include full turnkey esports events, live broadcast production, online branded tournaments, and game launches.

Dan Fleeter, Vice President, Business Operations, MSG Sports, said:

“Over the last few years, We’ve hosted many amateur esports tournaments with our esports organization CLG… and we can’t wait to expand on this with the Rangers.”

Fleeter said the MSG Sports looks forward to a stable and mutually rewarding relationship with Esports Entertainment, believing this would be an ideal opportunity to connect with an audience interested in hockey and gaming.

Shared Benefits

Grant Johnson, CEO of Esports Entertainment, welcomed another top professional sports team to its tournament platform. While sharing the level of excitement expressed by MSG Sports’ representative, Johnson said EEG looks forward to working with the Rangers as they extend their brand to the ever-expanding world of esports.

Magnus Leppaniemi, President of Esports at EEG, said the company looks forward to helping Rangers achieve their goals in the new arena. “We’re quickly becoming the industry standard tournament platform for pro sports, as teams recognize the ability of our platform to meet the demanding needs of large-scale deployments,” Leppaniemi said in a news release.

EEG Continues Aggressive Growth Agenda

This is not the first such association for the Malta-based esports company in the United States. Esports Entertainment Group has previously inked deals with other renowned sports entities, such as Cleveland Cavaliers, Baltimore Ravens, Denver Broncos, New England Patriots, LA Kings, LA Galaxy, and Philadelphia Eagles.

Besides esports, the EEG also extends sports betting offerings and is looking to enter the US market. In May, the New Jersey Division of Gaming Enforcement (DGE) gave EEG’s subsidiary – GMBL – a sports betting license, allowing the company to submit its app to the DGE testing lab and apply for a Transactional Waiver.

EEG expects its esports-centered offering up and running in New Jersey by the end of its first fiscal quarter.

The company already operated digital gambling operations in some parts of Europe, with plans to further expand in the continent. Last month, Esports Entertainment announced the purchase of online casino and sportsbook operator Bethard – a deal that will allow the company access to Swedish and Spanish gambling markets.

Related News

New York sports betting
October 15, 2020

New York Giants & DraftKings Forge Sports Betting Deal

New York Giants and DraftKings have announced they are embarking on an exclusive sports betting partnership deal. The joint-venture will benefit not only these two entities but also the fans […]

read more
Cab in NY City
January 29, 2021

New York Legal Sports Betting to Make $1.14 Billion a Year, Report Says

The New York State Gaming Commission has finally released its study that the state’s sportsbooks could generate up to $1.14 billion annually. The commission first requested the study, authored by […]

read more
New York Online Sports Betting
August 12, 2021

FanDuel, DraftKings, BetMGM Join Forces For New York Mobile Sports Betting

The surprise of the year comes this Monday as the three largest operators – FanDuel, DraftKings, BetMGM – have made a joint bid for New York mobile sports betting access. […]

read more
New York Online Sports Betting
August 21, 2021

New York Gaming Commission Approves Final Mobile Sports Betting Rules

The New York Gaming Commission (NYGC) unanimously approved Monday proposed mobile sports betting rules following a quick meeting and a little discussion. It was the last procedural hurdle between the […]

read more
New York Online Sports Betting
July 7, 2021

New York Gaming Commission Misses Mobile Sports Betting Deadline

The New York State Gaming Commission (NYGC) has missed the June 1 deadline to launch the bidding period for mobile sportsbooks in New York. The commission had nearly two and […]

read more
June 14, 2019

Retail Sports Betting Regulations Approved in New York

Six years after voters approved legal sports betting in the Empire State, the New York State Gaming Commission (NYSGC) has finalized regulations for retail bet shops operated onsite in casinos. […]

read more
November 20, 2019

New York Charitable Gaming Laws

New York has adopted statutes permitting certain charitable gaming. Only the games specifically named are allowed.  Thus, so-called Monte Carlo or Las Vegas Nights are not permitted. In 2013, an […]

read more
New York Online Sports Betting
July 14, 2021

New York Regulators Finally Accepting Mobile Sports Betting Applications

The New York regulator finally issued the Request for Applications (RFA) on mobile sports betting Friday afternoon, eight days after they were due. The 130-page document containing bidding details for […]

read more
New York state capitol
December 21, 2020

Cuomo Indicates Legalizing Online Sports Betting in New York

New York Gov. Andrew Cuomo surprised many last Wednesday when he hinted at legalizing online sports betting in the state. The Democratic governor’s comments came during a press conference where […]

read more
Governor Cuomo
April 23, 2021

Cuomo Signs New York Mobile Sports Betting into Law

Governor Andrew Cuomo signed the 2022 fiscal budget legislation into law on Monday in a move that also legalized New York online sports betting. The executive signature ended months of […]

read more
New York Online Sports Betting
June 10, 2021

New York Casino 2021 Plan Sinks Amid Manhattan Lawmakers’ Opposition

Manhattan lawmakers have disrupted Gov. Andrew Cuomo’s plans to fast track a Las Vegas-style casino in New York City, according to the latest report. The governor intends to push the […]

read more
New York Online Sports Betting
June 11, 2021

New York Sports Betting Regulator Shares More Details As RFP Approaches

The New York sports betting regulator answered more questions ahead of the much-anticipated mobile sports betting launch in the state by Feb. 2022. Among the most important updates is that […]

read more

Stay Updated & Receive Exclusive Offers

Be the first to know when new states legalize online gambling and gain access to exclusive casino and sports betting promotional offers.