The Australia-based sportsbook PointsBet announced earlier this week that it has forged a partnership with National Basketball Association’s team Detroit Pistons ahead of its launch in Michigan. The deal allows PointsBet the rights to use the Pistons brand across its online platforms, in addition to special in-game betting as exclusive PointsBet promotions. Under the terms, PointsBet can have full usage of its partnered NBA team’s IP, marks and logos, as well as sponsorship opportunities.
Rip Hamilton To Serve As Brand Ambassador
The deal was the culmination of three-time NBA All-Star and former Pistons player Rip Hamilton, who recently joined PointsBet. The former star will be a brand ambassador for PointsBet in Michigan. Hamilton will also serve as the face of PointsBet’s sports betting products in the Great Lake State during the launch of Michigan online sports betting, which is respected to be a few weeks from now.
PointsBet US chief executive Johnny Aitken hailed Michigan as a fantastic sports state, adding that “We look forward to the opportunity to soon serve state bettors on a personalized platform with unmatched speed and ease of use, now alongside both the Pistons and Rip Hamilton.” Aitken also expressed gratitude for aligning with a first-class organization on behalf of PointsBet, and added he is “thrilled to partner with the Pistons.”
Hamilton too shared the same level of excitement over his association with PointsBet and is excited to “help usher in the fastest, most premium sports betting experience” to the sports enthusiasts. He said Detroit fans will love PointsBet’s offerings that include an app tailors specifically for the teams they support, in addition to “the most betting options in the world, including up to 1000 markets per NBA game.”
PointsBet Increases Presence in Michigan
PointsBet’s recent deal with the Pistons marks its second partnership with a Michigan-based team after the sportsbook operator forged a partnership with Major League Baseball’s Detroit Tigers in July 2020. Following the Detroit Tigers partnership, PointsBet became the first sports betting operator to partner with an MLB franchise and the first sportsbook operator to team up with a Michigan-based sports team. Aitken said that with its latest partnership, PointsBet is proud to further increase investment in the Detroit and greater Michigan sports community.
Michigan sports betting was legalized in December 2019, with Detroit as the only major city in the Great Lake State with a commercial land-based sportsbook. With this deal taking effect, PointsBet could become one of the leading sports betting platforms in the state. Particularly, having a Detroit fan favorite in Hamilton on board will catapult PointsBet into unrivaled heights in Michigan sports betting market, whether online or land-based.
Though not currently available in Michigan, PointsBet is likely to soon release its market-leading sports betting app for sports enthusiasts within the state. Still, those interested can participate in the operator’s free-to-play challenge, the PointsBet Pick 6. It is a contest allowing sports fans across the country to experience the company’s premier service and technology with a chance to win $25,000 every week.