PointsBet announced Wednesday it has named future Hall of Famer Drew Brees the global brand ambassador of the Australian-based sportsbook operator. The deal will also make the former American football quarterback a significant shareholder with an equity stake in the company, according to a news release provided by PointsBet.
Brees, who, this season will be looking forward to a broadcasting career with NBC Sports, which is already an official sports betting partner with PointsBet.
The multi-year contract will allow Brees to deepen the NBC Sports-PointsBet relationship as he embarks upon the sports betting career via PointsBet as the company continues to expand and realize the growing mobile gaming opportunity in 2021 and beyond, the news release said.
As part of the deal, Brees will also become a key PointsBet shareholder, taking an equity stake in the Australian company to further illustrate the shared vision. The NFL leader will both feature in and help develop original content for the sportsbook, lead watch parties, besides steering marketing and promotional concepts, among other areas.
The NBC Sports Factor
As the official, exclusive sportsbook partner of NBC Sports, PointsBet will utilize the media entity’s television and digital assets to promote the PointsBet brand.
As per the agreement announced Aug. 2020, NBC Sports provides the Australian operator with year-round, multi-platform media as well as marketing opportunities across its unrivaled portfolio of events.
The engagement includes exclusive multiplatform gameday integrations across NBC Sports Regional Networks. The sportsbook operator’s full Spanish-language functionality will be accessible to local sports fans via Telemundo Deportes and Telemundo broadcast stations.
Brees also signed an agreement to join NBC Sports in March immediately after announcing his retirement this offseason. Brees will be serving as an in-game analyst for Sunday Night Football by the start of the 2022 NFL season.
According to a previous report, the former football star is also expected to spend this season as a game analyst for Notre Dame college football games and studio analyst for Football in America.
Massive Day for PointsBet
Johnny Aitken, PointsBET USA CEO, said Wednesday was a massive day for the company. While welcoming Brees into the PointsBet family, Aitken hailed him as a renowned figure for his tireless work ethic and for achieving great success in his career regardless of the obstacles in front of him.
“We look forward to years-long collaboration and integrating Drew across our portfolio to complement PointsBet’s market-leading technology infrastructure and strategic approach to the competitive sports betting space.”
Brees also said in a statement that he is proud to be at the forefront alongside PointsBet and NBC Sports. He said he’s thrilled to partner with PointsBet, adding that sports betting is expanding across the nation and will positively impact sports engagement.
PointsBet Continues Aggressive Expansionist Plans
Founded in 2015 in Australia, PointsBet has grown into a national sportsbook entity. Since the company has launched its US operations in 2019, it has challenged the leading operators such as DraftKings, FanDuel, and BetMGM for a market share in a hotly contested US sports betting market.
Currently, the company is bringing its sports betting services to the markets of Colorado, Illinois, Indiana, Iowa, Michigan, and New Jersey. The company claims to offer a unique way to bet through PointsBetting.