Survey: Over 30% of New Yorkers Plan to Bet Once Mobile Betting is Legal
As many as 32% of New Yorkers plan to wager once the state offers legalized mobile sports betting, according to a survey released Tuesday by Empire Stakes.
The survey site commissioned YouGov to conduct a survey of New York adults to collect information ahead of the launch of mobile sports betting in the state. The study involved a variety of sports betting-related questions.
The Empire State is expected to launch mobile sports betting ahead of the 2022 Super Bowl, or even by the end of 2021.
It comes after New York Gov. Andrew Cuomo – in reversing his earlier stance – favored mobile sports betting in a press conference in Jan. 2021. He officially signed mobile sports betting into law in April along with the budget.
27% New Yorkers Still Wager on Sports Betting
While New York mobile sports betting is not regulated, as many as 27% of New Yorkers still find ways to place bets on their favorite sports, the survey found. The number may swell to 32% once the residents have the legalized mobile betting option within the state’s jurisdiction.
The survey also reveals that among existing sports bettors, 4 in 5 are expected to use the Empire State’s regulated mobile sports betting market.
Over 25% of New Yorkers to Bet Daily on Sports
Of the Empire State adults – who help swell New Jersey’s sports betting handles each month – more than 1 in 4 sports fans are likely to wager on sports daily once the mobile market goes live. The number is even higher among sports bettors, as every third of them plans to make daily sports betting.
Almost half – or 44% – sports bettors say they will place bets at least once a week.
74% New Yorkers Cross Borders to Bet
While New York does not allow online sports betting, its bordering states are among the leading sports betting markets in the nation. Every 3 in 4 – precisely 74% – New Yorker sports bettors have traveled to New Jersey or Pennsylvania to place a legal mobile bet.
The avid fans are six times more likely than casual bettors to cross the New York state border to place a legal wager, according to the survey.
The study also shows that fans of New York basketball teams are 30% more likely than the Empire State’s baseball fans to have traveled to other states to place legal bets on their favorite teams.
The survey also noted that the State of New York has been losing millions in potential revenue to neighboring economies in the absence of regulated mobile sports betting.
FanDuel, Most New Yorkers’ Choice
Cuomo’s sports betting model differs from most of the other legal sports betting models operating in the country. The governor’s state-run lottery model – a monopolized system – will limit the number of operators. The selected sportsbooks, which the state will pick through a bidding process, will pay a huge amount of taxes to the state.
As it stands, the Empire State is likely to have at least four digital operators when the market goes live. More sportsbook apps may come later.
When the residents were asked to pick their preference for which four mobile sportsbooks they want to see in New York, they selected New York-based FanDuel as their top choice.
The other three are FOX Bet, BetMGM, and Bet365 that New York adults said should be offered in the state.
However, DraftKings, William Hill, Barstool, and 888Sport are the alternate favorites among New Yorkers, according to the survey.