William Hill Opens First-Ever Sportsbook in a US Arena

Spread the Word:

William Hill officially opened Wednesday its permanent sportsbook inside the Capital One Arena in Washington, creating history in US sports betting. Caesars-owned sportsbook at Monumental Sports & Entertainment’s Capital One Arena is the first-ever sports betting venue to open within a US professional sports facility.

The Capital One Arena is home to the NBA’s Washington Wizards and NHL’s Washington Capitals.

Though the UK-based bookmaker did the official ribbon-cutting for its permanent sportsbook on Wednesday, William Hill had been operating its temporary sportsbook at the arena since last fall.

The remarkable development represents a stark change in the relationship between sports leagues, teams, and sports betting companies over the past few years, said Tom Reeg, CEO of Caesars Entertainment. The Las Vegas-based casino and hotel company acquired the British bookmaker in a $3.7 billion deal, agreed by the parties last September and closed last month in April.

The culmination of the 2019 Deal

William Hill and Monumental Sports and Entertainment agreed to a partnership in Oct. 2019 to open a marquee destination for the local as well as global visitors.

Monumental Sports and Entertainment owner and CEO Ted Leonsis said, “The company is proud to have collaborated with William Hill, a proven leader and innovator in sports betting to offer the preeminent fan experience.”

He hailed the Caesars-owned sportsbook as the first-in-class and best-in-class in the sports betting industry. He said the fine dining options provided by Chef Stefanelli would further enhance the indelible memories his team creates nightly at Capital One Arena. Leonsis hopes the overall experience will draw additional visitors to the downtown DC neighborhood.

What to Expect from William Hill’s Permanent Sportsbook?

The two-story venue spanning 18,000 square-foot will offer 17 betting windows and 12 self-service betting kiosks. It will also feature Verizon 5G Wi-FI capability so customers can place bets on mobile devices via the William Hill app from their seats, no matter they are watching a Capitals or Wizards game or they are watching out-of-town games in the sports betting facility while enjoying a meal from Stefanelli’s sports-bar.

The sportsbook will have as many as 100 television screens. A custom, 1500 square-foot LED screen covers the entire facility, enabling visitors to view multiple games across various sports simultaneously.

A broadcast studio has also been added to use for live television and radio shows, in addition to two VIP areas and a private dining and entertainment space.

William Hill’s permanent sportsbook will be open daily, year-round. It will be accessible to the public from F Street while providing direct access to and from the Arena during select ticketed events, currently number 230 annually and welcomes 3 million visitors.

William Hill Sets a Trend Worth Following

The grand ribbon-cutting on Wednesday attracted, with a tendency to inspire, many sports owners, who want to imitate the trend set by William Hill at the DC arena. Similar models are to be expected soon. In Washington DC itself, BetMGM is preparing to open its sportsbook at the Nationals Park, the home of Washington Nationals. Also, in Wrigley Field in Chicago, DraftKings is also eying an imminent launch.

“This feels very natural to be in this building and to be able to walk into the arena and into a venue like this, to place a wager,” Reeg said in an interview with the media. Reeg hoped this trend would continue throughout the country.

Related News

William Hill store front UK
May 7, 2021

Caesars to Shed William Hill Name by the Upcoming NFL

Caesars Entertainment has planned to shed William Hill’s brand name from its retail and online sports betting operations by the upcoming NFL. The announcement comes less than two weeks after […]

read more
August 17, 2020

William Hill Launches as First Official Sportsbook in DC

William Hill has recently embarked on a brand-new venture in Washington DC as its first official sportsbook that has been set up at the Capital One Arena. Following the return […]

read more
October 20, 2020

Caesars and William Hill Seal a $3.7B Takeover Deal

Caesars Entertainment has outplayed its rival Apollo by sealing a $3.7 billion cash takeover deal with betting operator William Hill. The deal to acquire the UK-based sports betting operator is […]

read more
October 17, 2020

Companies Including Caesars to Purchase William Hill

Many suitors including gambling giant Caesars are wanting to purchase betting operator William Hill to get the company out of the United Kingdom. In recent years, the London-based company has […]

read more
William Hill signage in Capital One Arena
July 15, 2021

Advent Joins 888 & Apollo in Bid for William Hill’s Non-US Sports Betting Shops

Private equity firm Advent International has expressed interest in William Hill’s non-US assets, which Caesars Entertainment plans to put for auction now. According to the reports by a British newspaper, […]

read more
William Hill mobile app
February 8, 2021

William Hill Mobile Sportsbook Launches in Virginia

The William Hill app went live Wednesday in Virginia, becoming the fifth operator to launch in the newly established sports betting market. Other four sportsbooks operating in Virginia that went […]

read more
Tennessee sports betting April handle
April 6, 2021

William Hill Accused of Offering Banned Prop Bets in Tennessee

A few weeks after the first-ever sportsbook license suspension case in US history, another sportsbook is found involved in illegal activity. The second case also emerged from the Tennessee market, […]

read more
William Hill store front UK
January 4, 2021

Caesars Obtains Partial Clearance for $3.7 Billion William Hill Deal

Caesars Entertainment announced last Monday that it had received partial regulatory clearance to acquire the UK-based bookmaker William Hill. The Nevada-based casino and hotel company required clearance under the Hart-Scott-Rodino […]

read more
William Hill signage in Capital One Arena
August 9, 2021

William Hill Outshines in Iowa Sports Betting Before Rebrand

William Hill ended its glorious brand name but not before shining as the brightest star in Iowa sports betting, which reported its worst handle since last November. According to the […]

read more
William Hill signage in Capital One Arena
January 1, 2021

William Hill Launches Washinton DC Mobile Sportsbook

William Hill announced the launch of its William Hill Sportsbook App in Washington DC, subject to the approval of the authorities, DC Office of Lottery and Gaming. The UK-based company, […]

read more
October 19, 2020

Caesars Extends a $3.7 Billion Dollar Offer to William Hill

Caesars has warned William Hill to take a $3.7 billion acquisition offer or leave the existing relationship entirely if it is ambivalent. Last month, the UK-based bookmaker announced it had […]

read more
Willaim Hill shop signs
November 16, 2020

Apollo Withdraws From William Hill’s Full Takeover

Apollo Global Management has backed out of a race to acquire William Hill, paving the way for Caesars Entertainment to complete the purchase. However, Apollo is still keen to acquire […]

read more

Stay Updated & Receive Exclusive Offers

Be the first to know when new states legalize online gambling and gain access to exclusive casino and sports betting promotional offers.