WynnBET Enters Seventh State With Iowa Launch

Spread the Word:

WynnBET announced on Friday it has increased its market access to seven states after securing approval for the launch of its betting app in Iowa. The premier casino and sports betting app from the Nevada-based luxury hospitality company, Wynn Resorts, signed a multi-year access partnership with Elite Casino Resorts, the leading integrated resort company in Iowa. This provides Hawkeye State residents access to WynnBET for mobile sports betting licensed by Elite’s Riverside Casino and Golf Resort.

WynnBET, both an online casino and a sports betting app, is currently available in New Jersey and Colorado and will make its digital presence felt in Michigan soon. The online sports betting company has also secured market access in Indiana, Nevada, Iowa, and Massachusetts, while it awaits license approvals in Tennessee and Virginia.

WynnBET’s Market Expansion

WynnBET is operated by Wynn Interactive, a joint venture between Wynn Resorts and UK-based BetBull in which 71% is owned by the Nevada-based company. According to its third-quarter earnings conference call, Wynn Resorts has already invested $80 million in the joint venture and is heavily invested in its expansion plans.

To meet the demands of the ever-expanding iGaming industry, the parent company is fast-tracking discussions regarding WynnBET’s market access in over a dozen other jurisdictions. Overall, Wynn Interactive’s prospective market access would position the app to extend to as much as two-thirds of the addressable digital bettors in the US. Sportsbooks are now operating in 19 states, in addition to Washington DC. Some more US states are set to launch regulated sports betting during this year, while others are still debating the legalization process.

Wynn Interactive, A Formidable Merger

Besides becoming an official gaming operator of NASCAR (in October 2020), WynnBET said it has other such partnerships in the pipeline. The online betting company launched its first platform in August 2020 in the Garden State, and within five months has spread to seven US states.

Wynn Interactive, a joint venture between Wynn Resorts and BetBull, was agreed in November 2020. The deal made the US company fully acquire the British company for an undisclosed price. Wynn Resorts shareholders have a 71% stake in the new company, with the remaining 29% are held by BetBull shareholders. The British company’s UK-facing digital gambling operations and social casino offering Wynn Slots also include in Wynn Interactive.

Iowa Sports Betting

Sports betting was legalized in Iowa in 2019, with the requirement for bettors to register in-person for an online sports betting account. However, the requirement expired recently on January 1, 2021. Even before this welcoming news, the Hawkeye State smashed back-to-back sports betting handle records. December 2020 brought a huge number of $104.8 million in handle, with the lion’s share coming from online betting. Overall revenue for sportsbook operators climbed to 76% year-on-year to $7.5 million and shows no signs of slowing down.

WynBET’s partner in Iowa, Elite Casino Resorts, owns and operates three casino properties in the state: the Riverside Casino and Golf Resorts, and the Grand Falls Casino and Golf Resort, the Rhythm City Casino Resort. In addition, Betfred USA Sports and Bally’s Corporation have recently also finalized deals to kick off their online sportsbooks in Iowa via partnerships with Elite Casino Resorts properties. The casino also launched its own sports betting operation, Elite Sportsbook, in the Hawkeye State.

Inspired by Wynn Resort’s unrivaled expertise, the WynnBET app provides an ultra-intuitive and extremely responsive interface that delivers hundreds of sports wagering options to both experts and beginners alike. With its recent acquisition of BetBull, the app is built on a foundation of highly social sports wagering technology and unique experiences so that the betting and winning can be a shared experience.

Related News

orange flat with letter T printed
May 16, 2021

WynnBET: Tennessee Market’s Seventh Sportsbook Launches

WynnBET launched its mobile sportsbook in Tennessee on Friday, marking the seventh online sportsbook to arrive in the state. It comes after the Las Vegas-based Wynn Resorts’ digital sportsbook got […]

read more
FanDuel retail sportsbook
May 26, 2021

FanDuel Enters Georgia Before Legal Sports Betting

FanDuel has entered Georgia, months or probably years before legal sports betting could, through its $15 million technology hub in Atlanta. The New York-based sportsbook will collaborate with Georgia’s higher […]

read more
Genius Sports
February 18, 2021

WynnBET Inks Multi-State Deal With Genius Sports Group

Genius Sports Group announced Tuesday a multi-year partnership with WynnBET, Wynn Resorts’ digital sportsbook brand in the United States. Under the agreement, WynnBET consumers across New Jersey, Colorado, and Michigan […]

read more
May 28, 2019

Iowa Third State to Legalize Sports Betting This Month

Nearly one year to the day after sports betting became legal on the federal level, Iowa became the third state to officially regulate the industry in 2019. In fact, when […]

read more
Buffalo Wild Wings sign
March 15, 2021

BetMGM Enters Restaurant Industry Via Buffalo Wild Wings Partnership

BetMGM has extended its sports betting products to customers who are physically inside a Buffalo Wild Wings restaurant in six states. According to the news release, BetMGM is the first […]

read more
Hollywood Casino Perryville
December 18, 2020

Penn National Enters Maryland Through Hollywood Casino Perryville Acquisition

Penn National Gaming (PNG) announced Tuesday its plans to acquire the operations of Hollywood Casino Perryville in Maryland for $31.1 million. Currently, Gaming and Leisure Properties Inc (GLPI) operates the […]

read more
Maryland state capitol and state flag
June 17, 2021

PointsBet Enters Maryland Sports Betting Via Riverboat Group

PointsBet has secured access to online and retails sports betting in Maryland after reaching a 10-year agreement with the Riverboat Group. Maryland has recently legalized sports betting and hopes to […]

read more
December 10, 2020

DraftKings Enters Connecticut Through Foxwoods

DraftKings has partnered with a Mashantucket Pequot Tribal Nation that owns Foxwoods Resort Casino to enter the Connecticut sports betting market. Under the multi-channel deal announced on Monday, the Boston-based […]

read more
Arizona landscape
July 23, 2021

PointsBet Becomes Seventh Sportsbook With Arizona Sports Betting Access

PointsBet announced Tuesday its plans to have a market access deal for Arizona sports betting through a partnership with Cliff Castle Casino Hotel. The 10-year deal will allow the Australian-based […]

read more
Barstool retail sportsbook
October 24, 2020

Barstool Sportsbook Enters Michigan

Barstool Sportsbook has partnered with Greektown Casino in Detroit to target its second state, Michigan, for sports betting operations. Greektown Casino is operated by Penn National, which acquired a 36% […]

read more
March 29, 2021

PointsBet Enters Pennsylvania & Mississippi via Penn National Expanded Deal

PointsBet has gained market access to Pennsylvania and Mississippi online sports betting and iGaming through an extended agreement with Penn National Gaming. The announcement made late Thursday came following the […]

read more
South Dakota landscape
August 26, 2021

BetMGM Enters South Dakota Sport Betting Market

BetMGM announced Thursday a sports betting partnership with Liv Hospitality’s Tin Lizzie Gaming Resort and Cadillac Jack’s Gaming Resort in South Dakota. The exclusive deal will allow BetMGM – a […]

read more

Stay Updated & Receive Exclusive Offers

Be the first to know when new states legalize online gambling and gain access to exclusive casino and sports betting promotional offers.