Los Angeles Clippers Announce Rebrand for Next Season

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Los Angeles seems like it should be a big enough city for all the sports it wants. But in reality, the Dodgers will always be favorites over the Angels, the Rams will be favored over the Chargers, and the Lakers will be favored over the Clippers.

But at least for this week, and perhaps this season and next, the Clippers can be the favorite team of L.A. For Clippers fans, it finally feels that way.

The best NBA team in Los Angeles is the Clippers. NBA online sportsbooks have them at +475 to win the NBA Championship, which is tied for the second-shortest odds in the league. Next year, the Clippers will open the $2 billion Intuit Dome, getting them out of the 25-year-old Crypto.com Arena and away from the Lakers.

And now, to go along with the new dome they will be playing in when next year’s season tips off, they have new uniforms and a complete rebranding of the team.

The Clippers name is staying because the fans like it, which to owner Steve Ballmer was “partially to my surprise.” The logo, however, is not. The blue C inside the L.A. is gone, as the team will now embrace the Clippers name with a new nautical-themed logo. A ship is now the centerpiece of the logo, and the colors become more focused on navy blue.

The court at the Intuit Dome will have the longitude and latitude of the city of Inglewood – the new arena is located across Century Blvd. from SoFi Stadium – and the N in the name “Los Angeles” across the center-court logo points due north.

The Clippers internal research says they have doubled their fan base over the previous seven years, and they believe that the rebranding of logos and uniforms, coupled with the new arena, will continue the upward trend.

Intuit Dome

For the first time in the team’s history, it has an ownership stake in its home arena. They rented in Buffalo, they rented in San Diego, they rented in the L.A. Sports Arena, and they rented at Staples Center, now Crypto.com Arena.

The Intuit Dome will have 18,000 seats for basketball and include what they are calling The Wall. This is a 51-row section of the arena reserved for fans who have proven to be true Clippers fans. The team actually says that if you sit in The Wall, you are not allowed to wear gear for the opposing team or cheer for them. If those rules are broken you will be escorted to a different seat.

There are power outlets at every seat, transactions at concession stands will be contactless, and there is a solar farm on the roof that can store up to six hours of power for the entire building.

The Intuit Dome campus also includes an 85,000-square-foot practice facility, 71,000 square feet of office space, 25,000 square feet for a sports medicine facility, and an 80,000-square-foot outdoor plaza with a concert stage.

Team Play on the Court

Of course, a really nice facility and new uniforms can only get you so far. The real key to the Clippers’ success has been their play on the court. This is the 10th season since Ballmer took over the team, and it will be the eighth time they have made the playoffs.  In 2021, the Clippers went to the Western Conference Finals for the first time in team history.

The Clippers are in first place in the Pacific Division, and on Wednesday night, they play the Lakers. BetUS.com has the Clippers as heavy -2500 favorites to win the division. The Lakers are the heavy underdogs at +15000.

For the Clippers, this would be just the third division title in team history.

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