McLaren Experience at Wynn Las Vegas Has Grand Opening Ceremony

Article ByDavid Weir

October 23, 2023

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Posted in: Nevada Gambling News, US Casino News

The McLaren Experience Center at Wynn Las Vegas had its official opening recently after a six-week soft launch. During that time, the center has welcomed more than 17,000 guests to see various supercars from British manufacturer McLaren on sale, alongside retail experiences for those who don’t have the budget to buy a new supercar.

The showroom and experience is sponsored by famous Beverly Hill car dealership O’Gara, which also sells other premium cars like Bugattis and Rolls Royces. The addition of a supercar showroom to one of the premium Nevada casino venues on the Las Vegas Strip, is clearly intended to capitalize on car fever ahead of November’s Las Vegas Grand Prix.

Wynn Las Vegas’ golf course will also be hosting a celebrity golf tournament over the race weekend. The Netflix Cup, developed and exclusively airing on streaming platform Netflix, is set to feature F1 drivers paired with pro PGA tour golfers.

“The addition of the McLaren Experience to our retail program provides our guests with a unique way to interact with some of the world’s most remarkable supercars. The McLaren Experience Center, Powered by O’Gara, is the optimum way to experience the ‘Ultimate Race Week,’ only at Wynn,” said Steve Weitman, president of Wynn Las Vegas.

Exclusive Cars, But An Inclusive Experience

The 2,500-square-foot McLaren Experience Center is located near various Nevada retail sportsbooks, by the Wynn Plaza Shops.

It offers an immersive brand experience, featuring a regularly rotating display of three McLaren supercars, as well as occasional showcases of unique hyper cars.

At the moment ,that includes a one-of-a-kind McLaren Senna, and one of just 149 McLaren Elvas produced globally.

For those whose budget doesn’t quite stretch to a new McLaren (price tag, around $300,000), there is an extensive range of merchandise available for purchase at the Experience. That ranges from caps to the TUMI McLaren luggage range and limited-edition Las Vegas-themed T-shirts.

Guests can also configure a virtual McLaren on the world’s largest McLaren showroom vehicle configurator, or test their skills on the same brand of racing simulator used by McLaren Formula 1 racer Lando Norris. There’s even a a professional driver coach on hand to help hone their skills.

“Although our cars are exclusive, we want this to be an inclusive experience for fans and enthusiasts to engage with McLaren and help celebrate our 60th anniversary. There will always be something new to surprise and delight our most diehard fans, and also welcome new ones into the fold,” said Nicolas Brown, president of McLaren, The Americas.

Fast Times at Wynn Resorts

The McLaren Experience Center is currently scheduled to be open through early spring 2024. but it is far from the only high-end motor vehicle-themed attraction at Wynn right now.

The main casino lobby currently features a life-sized replica of a McLaren F1 car for guests to take pictures with, and the operator has gone all-out on its resort packages for the race weekend.

It is offering a million dollar all-access experience, sponsored by brewer Heineken. That package includes six VIP race tickets, four nights in a premium two-story suite at Wynn’s Encore hotel, five star dinners, spa treatments, and more.

Other operators are also offering their own luxury, high-end packages, including a $5 million experience at Caesars and an $888,888 package at Resorts World. The race weekend is expected to bring in some 300,000 extra visitors to Las Vegas between November 16 to 19.