MGM Subsidiary Leo Vegas Buys Push Gaming for Undisclosed Fee
US betting giant MGM Resorts International, via its wholly-owned subsidiary brand Leo Vegas, has acquired British-based online slots developer Push Gaming.
Push Gaming has a small but curated roster of 29 popular slots games, including Jammin’ Jars 1 & 2, Razor Shark and Big Bamboo. It supplies its games to 200-plus global operators, with four international licenses.
MGM has seen recent success in the US online casino gaming market, and this move signals further intent to expand globally in the sector.
“The acquisition of Push Gaming by LeoVegas is consistent with our vision to expand MGM Resorts’ digital gaming presence internationally to grow our capabilities and products over the next several years,” said MGM Resorts International Interactive President Gary Fritz.
It bought its 96% majority stake in Swedish-based operator Leo Vegas last September for $604 million. The buyout of Push Gaming marks Leo Vegas’ first acquisition since joining with MGM.
MGM recognized Push Gaming’s reputation for quality over quantity titles in its press release.
“We are pleased to bring Push Gaming into our business, as it brings a track record of developing games that are popular and have staying power in the industry, as well as an exceptional management and operating team,” Gary Fritz said.
The 135-strong Push Gaming team will all stay in their roles after becoming part of Leo Vegas, including the management team. It will continue to develop and distribute games via its existing brand platform.
“I’m thrilled to welcome Push Gaming to our extended family,” said Gustaf Hagman, CEO of Leo Vegas.
“The management team at Push Gaming has had a phenomenal journey, quickly growing the company from a small start-up to a player with outstanding proprietary content and a strong customer base. We look forward to contributing to their continued success moving forward,” he said.
That strong customer base covers a list of big-name global operators.
For example, European based Entain, which partnered with MGM on its BetMGM online service in the US, hosts Push Gaming titles. Other casinos with Push Gaming slots on the books include Unibet and other Kindred Group brands, as well as 888 Casino, 32Red, and Betsson.
The operator already supplies games to its new owners, Leo Vegas.
MGM hinted that part of its interest in Leo Vegas was the preexisting market relationships it had outside the US.
“We recognize it’s not as large-scale, and therefore, needle-moving as we might want over time. But we thought that it was a great place to start,” MGM Resorts President and CEO Bill Hornbuckle said before the Leo Vegas deal in 2022.
This new deal for the acquisition of Push Gaming still needs regulatory approval, but it is expected to be signed and sealed by Q3 2023.