Resorts World Las Vegas Immersive Art Experience Transfix is Finished

Article ByDavid Weir

July 31, 2023

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Posted in: Nevada Gambling News, US Casino News

Resorts World Las Vegas (pictured) has decided to discontinue its immersive attractions, Transfix and Enchant, which were displayed on a vacant 10-acre lot just south of the resort’s tower.

Transfix, touted as “the world’s largest immersive art experience,” opened on April 21, 2023 to much fanfare from the casino and artists. It featured dozens of interactive and off-the-wall experiences, art pieces, and installations evoking the no-holds-barred creative approach of Nevada’s legendary Burning Man festival.

However, Las Vegas visitors clearly didn’t see the vision, and Transfix has now officially closed its doors after shuttering the attraction in May.

The decision comes after both attractions faced various challenges during their runs, including overstaffing and lack of ticket sales.

Transfix’s listed website, transfixart.com, is now an expired domain. According to the Las Vegas Review-Journal, the operator behind the attraction is expected to file for bankruptcy next week.

Meanwhile, Enchant is reportedly looking to continue the show at its previous home, Las Vegas Ballpark.

Transfix’s Short-lived Run and Aftermath

Transfix featured installations by renowned artists such as Marco Cochrane, Christopher Bauder & KiNK, Kate Raudenbush, and Foldhaus Collective. It included a giant fire-spewing car, with 30-foot mechanical octopus on its back called El Pulp Magnifico.

However, even that impressive prospect was clearly not enough for Las Vegas visitors, and the project faced weak ticket sales, as well as too many staff. On some nights, the 90 employees manning the attraction dealt with just 300 customers.

Kevin Bracken, a Transfix official, confirmed that the attraction’s organizers plan to pursue Chapter 7 bankruptcy proceedings as soon as possible. Potentially even this week.

“Low ticket sales, nightly overstaffing, and an early decision not to schedule weekly live-music events led to the downfall,” he said.

The closure of Transfix has left dozens of pieces of art on site, causing deep concern among their creators. Bracken assured that they are working with artists to either extract their art, help them find buyers, rent the pieces out for special events, or find safe storage.

However, one artist involved in the project was not so hopeful.

“Overspending and mismanagement by the CEO has bankrupted the company and has left the majority of the art in Las Vegas,” Thor Young, a Transfix employee, posted on social media, as per the Review-Journal.

“There are no resources to deinstall the works and return them, as per the contracts.”

Enchant’s Discontinuation

Enchant on the Strip, a Christmas exhibit that debuted last Thanksgiving and ran through New Year’s Day, will not return. The $44 million attraction featured more than 4 million outdoor lights, the Strip’s tallest holiday tree at 100 feet, and a walk-through light maze.

According to reports, organizers claimed attendance at the Resorts World attraction diminished attendance at their Enchant Christmas attraction at the Las Vegas Ballpark, which will continue.

The discontinuation of these attractions at Resorts World Las Vegas raises questions about the future use of the 10-acre lot. While the immersive experiences of Transfix and Enchant may have ended, the space offers potential for other attractions or events that could draw visitors to the resort.

Any funds the newest casino resort on the strip will free up from the axing of the installations may go into its recently announced, shiny new 300,000-square-foot convention space.