Betr Daily Fantasy Sports Launches in 27 States
Betr, the sportsbook app cofounded by social media star and boxer Jake Paul, has launched its real money fantasy sports offering, Betr Picks.
It combines daily fantasy sports and a full sportsbook in one app (where both are available).
The platform is available in 24 jurisdictions across the United States, including large potential markets in Texas, Florida, and California.
Betr hopes this new approach can help set itself apart in a crowded market where it has struggled for market share – and profitability – with its Ohio and Massachusetts ventures.
“We are thrilled to expand the Betr Gaming business by introducing our real money fantasy sports vertical with the launch of Betr Picks,” Betr CEO and cofounder Joey Levy said.
Related: The best sportsbooks in California, rated and reviewed
Important Tentpoles
Betr Picks offers users the ability to make “More” or “Less” fantasy entries for player lineups, as well as other skill-based sports games that are now largely accepted as passing sports betting regulations in non-legal market states.
Users can create lineups that range between two and eight players, with the chance to win up to 100x per entry if all selections are correct.
Levy hopes to use cofounder Paul’s boxing popularity to boost eyeballs onto the app’s new fantasy sports section, with Paul due to fight next month against former UFC champion Nate Diaz in the boxing ring.
As part of the Betr Picks launch, the platform is offering a free-to-play game for the Paul vs. Diaz bout on August 5, giving entrants the chance to win a share of up to $1 million in prizes.
“Jake’s fights are important tentpoles for us. Paul-[Anderson] Silva and Paul-[Tyson] Fury were some of our biggest weeks of the year on social and in the app store,” Levy said.
“For Paul-Silva specifically, which we sponsored, we were able to drive a substantial amount of downloads through a bespoke campaign.”
The Road to Expansion
However, Betr’s sportsbook has not managed that transition so far, even though it is early. Some media figures have noted that Paul’s audience might be predominantly too young for sports betting in Massachusetts and Ohio.
In both states, it has bottomed out the charts as the least-popular sportsbook in recent months, posting just $10,000 in revenue in Massachusetts in May.
Whether the new Betr Picks daily fantasy sports app will do any better remains to be seen – but the worrying figures haven’t put anyone involved off so far.
In June Betr benefited from a $35 million funding round, and earlier this month it announced its partnership with PaySafe to improve its in-app payment options.
Betr’s launch of its fantasy offering comes after the company acquired the Chameleon technology platform from sports and entertainment company FansUnite.
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