The sportsbook launch includes both retail and online via the DraftKings Sportsbook app.
While speaking on that occasion, DraftKings CEO Jason Robins said:
“Illinois is home to some of the most iconic sports teams and most passionate sports fans in the entire country. DraftKings’ dedication to innovation and offering customers a premier sports betting experience has made this app the top-rated option, and we can’t wait for players in Illinois to discover why.”
However, an unfortunate aspect for DraftKings is that its access is limited by in-person registration for more than a year.
DraftKings Sportsbook missed the online registration opportunity
Interest in the Illinois sports betting market increased when online registration became an option.
Governor JB Pritzker waived the requirement for in-person registration in June through an executive order amid the casino closures due to the pandemic.
But the relief turned out to be short-lived as Pritzker chose not to renew the proclamation that suspended the requirement in July. It means in-person registration is again needed for online sportsbook accounts.
In-person registration is needed until the first online-only license is approved in Illinois. As many as $20 million licenses couldn’t be applied for unless the betting market has been live in September 2021.
DraftKings at Casino Queen Faces off with St. Louis bettors
DraftKings Sportsbook is currently advancing to St Louis, the territory held by Penn National.
Before DraftKings’ arrival, Penn’s Argosy Casino in Alton was the sole casino offering sports betting in St. Louis. But things will change with DraftKings at Casino Queen a few miles away from Missouri in East St. Louis.
About the development, Terry Downey, President of DraftKings at Casino Queen, said, “We’re excited to bring sports betting to Illinois and the St. Louis community.” He further noted, “The marriage of two iconic brands promises to bring an unforgettable experience that could only be found at DraftKings at Casino Queen. Residents will come to love the service, enthusiasm, and innovation now available in Illinois.”
Currently, DraftKings is in an advantageous position in the St. Louis market as Penn doesn’t have a mobile sportsbook. Though on is set to launch this year from the Barstool Sportsbook brand, DraftKings seems to have ample time to capitalize on the situation.
DraftKings, the second online sportsbook in Illinois
Currently, DraftKings Sportsbook is only the second online sportsbook in Illinois.
Rush Street launched the BetRivers app around ten days after Pritzker approved mobile registration. It gave BetRivers several weeks of customer signups from mobile.
This week, William Hill kicked off its retail book at Grand Victoria Elgin just outside of Chicago.
PointsBet has also hinted to launch soon at Hawthorne Race Track. PointsBets could make a huge impact in Illinois market share since Hawthorne is a few miles away from Chicago. The deal involves branded sportsbooks at three off-track betting facilities in Illinois.