Dreamscape Brings IGT to Rio Las Vegas for Casino Floor Tech
UK-based casino software giant International Game Technology (IGT) has secured a deal with Dreamscape Companies. The pact will see it implement its IGT Advantage casino management system at the Rio Hotel & Casino in Las Vegas.
The Rio is owned by Dreamscape, but operated by Caesars Entertainment.
Dreamscape plans to take over complete operations of the venue after its $516 million buyback lease agreement with Caesars ends in December.
The new IGT agreement marks a significant step forward in the aging Rio’s technological capabilities.
Remarkable Player Experiences
This new partnership will see the Rio Hotel & Casino leverage IGT’s M5 content delivery solution for slot gaming jackpots.
Additionally, the casino will benefit from IGT’s mobile host and mobile responder employee convenience applications, designed to enhance customer service.
Rio Casino management expressed its enthusiasm for the partnership after the announcement.
“IGT Advantage with the M5 solution, and various bonusing and service apps, will play integral roles in Rio Hotel & Casino’s capacity to deliver remarkable player experiences and advance our gaming floor and loyalty program,” said Kevin Sweet, Rio’s Chief Gaming Officer, in a company press release.
A Win-Win Situation for Both Parties
Ryan Reddy from IGT echoed Sweet’s sentiments, highlighting the benefits that the IGT Advantage system will bring to the Rio Hotel & Casino.
“In deploying IGT Advantage, Rio Hotel & Casino will have the resources to offer personalized promotions, real-time rewards, and engaging bonuses that will quickly differentiate the casino and build patron loyalty,” he said.
IGT is a global leader in the gaming industry, known for its innovative and entertaining games, lottery systems, gaming slots, and sports betting solutions.
The installation of new IGT technology is just part of Dreamscape’s plans for the Rio when it takes over operation in December.
Upgrading an Off-Strip Icon
The Rio Hotel & Casino has been operating just off the Las Vegas Strip for more than 30 years. It once competed as one of the biggest and most popular casino resorts in Sin City, but has failed to keep up with the times.
Earlier this year, Dreamscape raised $850 million from investors. Some of that will be going into redeveloping the Rio, starting with this latest IGT deal.
“Dreamscape will use the financing to reimagine the two-tower structure,” said a company statement.
The goal is “restoring it into a premiere resort and casino experience with modernized amenities and an array of offerings that speak to today’s gaming and hospitality consumer.”
Gianpiero Gaglione Interior Design (GGID), Lifescapes International, and Marnell Architecture will be the main partners on the revamp project. Marnell Architecture is owned by the Rio’s former owner, Tony Marnell.
“The Rio needs a little TLC and it hasn’t gotten a dime’s worth,” he told the Las Vegas Review-Journal in 2019.
The casino itself covers 150,000 square feet and features 60 gaming tables and more than a thousand slot machines.
Meanwhile, the hotel and resort includes 2,500 guest suite rooms, 220,000 square feet of meeting or convention space, and a five-acre poolside complex.
Dreamscape is a New York-based real estate operation. It specializes in the development of various properties, including residential, retail, hospitality, entertainment venues, and gaming-related structures.