William Hill is a UK-based bookmaking giant that has land-based and online operations across the world. Their reach extends to New Jersey, where they run both brick-and-mortar locations and an internet betting site.

William Hill NJ online is available to New Jersey residents and visitors and holds a license with the New Jersey Division of Gaming Enforcement (NJ DGE).

This site has established itself as a notable player in the state’s online sports gambling market. It offers a smooth-running platform for both mobile and browser users, along with a fair number of bet types.

William Hill NJ Sportsbook bonus & promo code

You qualify for a $50 no-deposit bonus after signing up at William Hill NJ and using promo code [ ]. You must place a minimum of $50 in bets to get the bonus added to your account. William Hill will add the bonus to your account within 14 days of your qualifying wager(s).

There are better signup offers available in the New Jersey sports betting market. However, this one is okay by industry standards.

Are any promotions available?

William Hill NJ offers several short-term promotions. The promos available at the time of this writing are seasonal and revolve around specific sports.

We had to do some digging to find William Hill’s offers, eventually finding them in the “Help” section. This site would do well to make their promotions easier to find.

Loyalty program

William Hill makes no mention of a loyalty program on their NJ online sportsbook. They do, however, feature a VIP plan at their brick-and-mortar locations in Monmouth Park and Tropicana Atlantic City.

Bettors collect points for each wager they make at the land-based establishments. They earn $1 cashback for every 1,000 points.

The William Hill US website does not discuss whether the rewards program extends to New Jersey online bettors.

Available sports betting markets

This bookmaker offers a standard selection of sports. They have all of the basics that Americans love, such as baseball, basketball, football, and hockey.

However, William Hill NJ does not feature an abundance of international sports. This deficit is strange when considering that their European-facing arms are rife with markets from around the globe.

They deserve credit for covering several soccer leagues. Still, they just don’t offer as many markets as the top-tier betting sites in New Jersey.

Here are the sports and leagues that are available at this site:

  • Auto racing (NASCAR & Formula 1)
  • Baseball (MLB)
  • Basketball (NBA, NCAA, & EuroLeague)
  • Cycling (Tour de France)
  • Fighting (boxing & UFC)
  • Football (NFL & NCAA)
  • Golf (PGA)
  • Hockey (NHL)
  • Rugby (various leagues)
  • Soccer (English Premier League, Mexican Soccer League, & MLS)
  • Tennis (ATP & WTA)

Available bet types at William Hill NJ online

William Hill has an adequate variety of bet types. Of course, they offer standard bets like moneylines, point spreads, and over/unders. They stand out, though, by featuring a large number of more-exotic wager types.

Here’s a full list of their selection:

  • Futures
  • Moneylines
  • Over/under
  • Parlay
  • Point spreads
  • Prop bets
  • Teasers

Software Quality and Ease of Use

William Hill has always taken a simple approach to their branding. Their navy blue, yellow, and white color scheme is well known throughout the industry.

Not surprisingly, their software carries the same basic approach. The entire focus of the software is placed on available bets and categories.

You’ll have no trouble sifting through the various sports, leagues, and bet types. The website features a clean design that’s free of unnecessary embellishments.

Software features

This software doesn’t offer anything out of the ordinary in terms of features. You can switch odds between American, decimal, and fractional — and that’s basically it.

Getting started with the browser-based software

William Hill offers browser-based software for desktop computers.  As a result, you can check out their site through a PC without downloading anything.

Registration is the first step toward eventually placing bets here. You have to provide the requested details and confirm that you’re at least 21 years old to complete the signup process.

William Hill NJ Sportsbook app

The William Hill app features much of the same convenience as the browser-based version. The layout is slightly different than the browser-based software, but it still offers easy navigation.

Our only complaint is the banner ads at the top of the screen. This same irritant is not visible in the desktop software. Still, you should be able to easily ignore the ads while checking out the lobby.

Downloading the app

William Hill NJ is available on Android and iOS devices. You can download the Android app directly off the website.

You’ll need to visit the App Store to get the iOS version. Luckily, you can easily find it by following the link featured on William Hill’s mobile site.

Geolocation is used to determine your location

You can register for a mobile or browser-based William Hill NJ account from anywhere. However, you must be within state lines before placing actual bets.

This issue becomes more noticeable with the app. You will not be able to make wagers when you’re traveling outside of New Jersey.

William Hill uses geolocation technology to pinpoint your location. Geolocation relies on WiFi signals to determine where you are.

Banking options

This betting site has a limited variety of banking methods for both deposits and cashouts. Nevertheless, you should find at least one suitable option for either process.

Deposit methods

You can make online deposits via e-check (ACH), Mastercard, or Visa. You can also physically visit either Monmouth Park (Oceanport) or Ocean Resort Casino (Atlantic City) and deposit at their cages.

Credit cards and ACH are obviously more convenient. However, you may find Cash at the Cage useful if you visit the land-based William Hill sportsbooks in either location.

Withdrawal methods

William Hill features ACH and Cash at the Cage as withdrawal methods. You can even send an e-check directly to your bank account. However, the downside is that ACH cashouts usually take several days to clear.

Withdrawing from Ocean Resort or Monmouth Park is only convenient when you live or travel near either of these establishments. Otherwise, they’re rather useless withdrawal options.

Overall, we’re not impressed with the cashout methods at William Hill. They should think about adding an e-wallet and/or another option to the mix.

Customer support

The William Hill NJ support department is available 24/7 through email, live chat, and phone. This customer service department is just as solid as any other in the Garden State.

The website features a help area for extra support, and we were able to obtain more information about the promotions in this section.

Pros of betting at William Hill NJ online

This online bookmaker compares well to the competition in New Jersey. Here are a few reasons why William Hill is one of the best options in the state.

Established brand

Although William Hill may have launched when gambling was illegal in England in the 1930s,  it has become one of the world’s most reputable bookmakers over the years.

This company runs hundreds of betting shops in the UK and Ireland. More recently, they’ve brought their brand to both New Jersey and Nevada.

Plenty of bet types

William Hill NJ has a little something for everybody in terms of bet types. They feature a large number of in-play wagering options along with lots of prop bets on a regular basis.

Simple design

Chances are that you won’t visit an online sportsbook expecting to see a fireworks show. William Hill understands this, which is why they focus on substance over style.

Their website is one of the most user-friendly platforms in the state. They leave out the frills and focus on offering a quality site with plenty of betting options.

Cons of betting at this site

This internet sportsbook may have some good qualities going for it,  but they also have some downsides that should be noted.

Limited international sports available

William Hill has a presence in many prominent sports betting markets. However, they’ve yet to fully bring their international flavor to New Jersey.

They do have a passable selection of sports from around the globe, especially regarding soccer. The problem, though, is that their variety isn’t quite up to par for such a prominent brand.

Mediocre signup bonus

William Hill initially launched in New Jersey with no welcome bonus. With that in mind, the $50 offer is at least an improvement over nothing at all.

Nevertheless, this $50 offer fails to stand out in a crowded market that’s full of enticing deals.

Few banking methods

You likely have access to ACH, Visa, or Mastercard. If you don’t regularly use one of these options, though, you  may have difficulty depositing at William Hill NJ.

The other option is to make an in-person deposit at Monmouth Park or Ocean City Resort. Cash at the Cage is not particularly appealing unless you already plan to visit one of these gambling venues.

Final Thoughts on William Hill NJ

William Hill has worked their way into the top half of the Garden State’s crowded internet betting market. They’ve done so by combining their trusted brand, user-friendly software, and large variety of wager types.

We especially appreciate the software, which ensures players will find it easy to locate their desired sports and betting categories, thanks to this simple platform.

Of course, this bookmaker is not without its drawbacks. William Hill does not offer much variety in terms of sports and banking methods.

Weighing the pros and cons, this site rates as an above-average online sportsbook.  We think most players will be happy with what they have to offer.

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