The PGA Tour has recently inked multi-year sports betting deal with the BetMGM, becoming the official sports betting operator of the golf entity. It should be noted that BetMGM is the sports betting brand of MGM Resorts International.
Besides entering into a ground-breaking agreement, the two entities have struck a multi-year deal. The joint venture includes all sorts of extra benefits with the expectation that it will take betting on golf to new heights.
More Details About BetMGM-PGA Tour Deal
The formidable partnership involves various opportunities for both entities, including a content and marketing relationship. BetMGM will not only have the right to use the PGA Tour marks but also will place advertisements within its partner’s branding in addition to other media platforms.
Plus, BetMGM will also acquire content and video rights, meaning you can look forward to pre and postgame programming concerning sports betting. It will also provide information about PGA highlights to its players.
While commenting on the deal, BetMGM chief marketing officer Matt Prevost said:
“BetMGM’s advanced betting technology, combined with the PGA Tour’s top-class competitions and iconic players, will not only further the TOUR’s position at the forefront of professional sports but the whole betting industry as well.”
PGA Tour’s senior vice president of media and gaming Norb Gambuzza stated that the deal would enable the PGA Tour to reach a new audience besides expanding on their existing fan engagement.
Mobile Option Included!
The bettors around the US are crazy about BetMGM’s mobile app, which is available for both Android and iOS users. The app is currently used in a few states, but the company has planned to expand its operation to 11 states by the end of 2020.
Currently, the states that are providing the BetMGM mobile app include Nevada, New Jersey, Indiana, Colorado, and West Virginia. After this epoch, the players will be able to bet on golf from their homes.
BetMGM has been busy behind the scenes in forging all sorts of collaborations. They have also joined hands with the National Lacrosse League, Buffalo Wild Wings, Yahoo Sports, and Denver Broncos. It’s an open secret the BetMGM wants to play big in this lucrative industry.
The company’s shares have soared to 2% following the recent deals in a market known for its volatility. It suggests the positive trend for BetMGM from where it can embark on its continued journey towards expansions. Considering the recent trends, the analysts have anticipated that BetMGM would gain more than $130 million in revenues during the year 2020.