On Friday, WynnBET and NASCAR announced a multi-year sports betting partnership for race fans and betting enthusiasts across the United States. The announcement will make WynnBET an authorized Gaming Operator of the National Association for Stock Car Auto Racing (NASCAR) in a collaboration aimed at creating and promoting engaging sports betting experiences for fans.
WynnBET is the digital gaming division of Wynn Resorts Ltd. and operates Wynn’s mobile sportsbook and casino app. It provides unique products and social betting mechanics, and a top-quality user experience reminiscent of the Wynn brand to engage and attract both new and existing customers.
NASCAR’s senior vice president and chief digital officer Tim Clark said, “We’re thrilled to partner with such a deeply experienced and innovative team to drive engagement and expand our sports betting offerings… Wynn is a trusted brand and this new relationship advances NASCAR’s position in the fast-evolving gaming space while offering fans yet another live-in race engagement tool.”
As the penultimate race in the 2020 NASCAR season is in Martinsville, WynnBET is formally applying to launch itself as a legal gaming operator in Virginia. Earlier this year, the Mother of States legalized the sports betting industry and accepted only 12 online sportsbooks to operate in the state.
While commenting on the historic partnership, Wynn Resorts president Craig Billings said, “NASCAR is an iconic brand. Together, Wynn Interactive and NASCAR will offer sports bettors in Virginia with unique experiences, both digitally and at NASCAR facilities in the Commonwealth.”
This partnership will expand the types of wagers racing fans can place on NASCAR events, including pre-race bets and in-race betting. The additional betting options will also include winning drivers, driver matchups, besides others. By 2021, WynnBET also aims to expand that to in-race betting thanks to Bet Genius and Genius Sports. Besides, Wynn will also obtain in-race data from NASCAR to offer live betting on the sports and help make the best odds possible.
WynnBET intends to expand its betting operations in Virginia, and NASCAR will help grow its partner’s brand in this endeavor. This cooperation will mutually help bring more fans to the sport.
NASCAR continued its activity in 2020 despite the coronavirus-led measures that halted almost every sports activity. Evidently, the reduced options brought more people to fewer sports alternatives, and the overall impact brought about increased betting on this sport.
NASCAR is entrenched in Virginia, with Richmond Raceway and Martinsville Speedway as two of its most iconic tracks located here. After getting approval, WynnBET will become the official online sportsbook of both these tracks, resulting in the construction of WynnBET Lounges at each venue. Both tracks will combine to host four NASCAR Cup Series races annually, the most of any state in the US.
President Martinsville Speedway, Clay Cambell, said the company takes great pride in offering fans a memorable experience at the racetracks and that WynnBET provides a “premium” experience to the customers.
Meanwhile, Richmond Raceway President, Dennis Bickmeier, went further to identify with WynnBET, saying, “Richmond Raceway and WynnBET have some shared attributes. We’re both strong and trustworthy names that believe deeply in customer hospitality and creating one-of-its-kind experiences.”
Bickmeier wished Wynn Resorts well in their future plans here Virginia and looks forward to years of a successful partnership.
How Will The Deal Help NASCAR?
This partnership will enable NASCAR to gain another sports betting partner that could grow its name across the US sports betting industry.
Wynn is seeking to apply for a sports betting license in Virginia, the state which boasts strong racing ties. This could further expand to other states with strong racing ties. Evidently, it will help both WynnBET and NASCAR grow as sports betting will draw more viewers and, eventually, more business.
NASCAR is a very niche sport with a particular fan base. However, following this partnership, betting could change the game’s outlook, drawing more casual gamblers to the sport. Obviously, hardcore racing enthusiasts will also love to get in on the action betting on their favorite drivers.
Overall, this historic deal seems to be a win-win partnership that will benefit both in their respective ways.